Todd Patrick, Kwasi Paul, Carlton Jones and more are part of the new class of brands to join the Informa Markets Fashion for Change (IMFC) incubator program.
Informa Markets Fashion, the owner of upcoming trade shows Magic, Coterie, Project and Sourcing at Magic, established the program in 2020 to foster allyship, inclusion, and equality within the fashion community through programs that support minority-owned, women-owned, and LGBTQIA+-owned fashion brands.
Returning for a third season, the 2022 Project edition of the program will highlight Black-owned businesses. Each brand will receive complimentary space for one season at Project Las Vegas, held Feb. 14-16 at the Las Vegas Convention Center. Additionally, brands will be highlighted in custom content, marketing, and social media promotions leading up to and throughout the trade show.
“In today’s market, consumers and retailers continue to seek new and undiscovered designers,” said Kelly Helfman, Informa Markets Fashion president. “We hope to carve a path for these amazing brands to expand their industry reach and connect them with retailers who are looking for a fresh point-of-view from designers that authentically represent and reflect who they are.”
Brands exhibiting at Project include sustainable women’s brand Lola Faturoti Loves, best-known for printed denim and colorful loungewear; men’s streetwear label Todd Patrick, which culls inspiration from Motor City; and dual-gender brands Carlton Jones and Kwasi Paul. XOF Skincare will showcase its organic unisex products and Terminal B will offer its travel-inspired scents. Other exhibitors include lifestyle brand Nappy Head Club, Under Komfort, BMC, and Miletree Candles.
As part of the initiative, all brands and designers will receive mentorship and leadership guidance provided by the IMFC Committee of executives from across Informa Markets Fashion with backgrounds in branding, marketing, social media, finance, and sales.
“We recognize the responsibility we have as a key connector of the industry to use our resources to better support design talent and a platform to showcase their work,” Helfman added.
Supporting new talent is sure to be a topic on Day 1 of the show when keynote speakers Dapper Dan, the 2021 recipient of the CFDA’s Geoffrey Beene Lifetime Achievement Award, and journalist and “Project Runway” judge Elaine Welteroth discuss the digital evolution of fashion, roles influencers play in today’s world and their personal experiences as Black creators in the industry.