Will old Las Vegas become the new Las Vegas trade show experience?
Liberty Fairs announced last week that it will relocate to the Rat Pack’s old stomping grounds in February 2019.
The dual gender trade show is moving from the Sands Expo Convention Center to the World Market Center in downtown Las Vegas, located near the city’s up-and-coming Arts District and nostalgic casino hotels like the Golden Nugget. Agenda will also move to the new downtown venue.
Liberty describes the new location as “the ultimate gathering spot to conduct business, be inspired and discover expanded options for dining, lodging and entertainment.”
Along with standing show features like the conference series Assembly and Indigo, the denim-focused showcase, new show perks will include a gourmet food truck promenade, a creative direct-to-consumer hybrid show experience and nightly entertainment with performances. The show will also have on-site amenities that play into the charm of its new location like casino games, buyers lounges and a bodega-style convenience store.
The new location will certainly drive buyers further away from other markets that concurrently take place. The World Market Center is about 17 miles from the Mandalay Bay Convention Center, the home of Project, Pool Trade Show and The Tents. Liberty said it will offer VIP Uber codes and a complimentary express car service from Mandalay Bay and the Las Vegas Convention Center.
In September, German fashion event organizer, Premium Group, acquired a minority stake in Liberty Fairs. Expansion is a top priority for both organizations. Already, Premium Group hosts five fashion events in Berlin with more than 3,000 collections from around the world. Executives at Liberty Fairs plan to use that experience and clout for future plans in the European market.