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Liberty Fairs Teams With L.A. Men’s Market for August Event

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

After announcing its return to in-person events with a Miami trade show in July, Liberty Fairs is expanding its schedule with a show in Los Angeles the following month.

The dual-gender apparel and accessories show is joining forces with men’s trade show, L.A. Men’s Market, to host a new event on Aug. 4-5 under the Liberty Fairs name.

Along with the partnership, Sannia Shahid, L.A. Men’s Market’s sales and marketing director, has joined on as sales director at Liberty Fairs. Shahid had been at L.A. Men’s Market for eight years.

The partnership began virtually. To make up for the lack of physical events in the last year, Liberty Fairs teamed with wholesale platform Joor to launch its first virtual marketplace, where it worked closely with the L.A. Men’s Market.

“After collaborating with L.A. Men’s Market, it was evident that we needed to join forces and service our fashion community in a meaningful way,” said Edwina Kulego, vice president of Liberty Fairs.

While this marks Liberty’s first time in L.A., Kulego says the locale has always been on its radar. “The city is an undeniable hub of fashion and creativity,” she said. “We have an incredible community of brands and retailers based in L.A., and we are excited to bring Liberty Fairs to a new destination. Our main priority is to execute a safe show that continues to foster commerce, connections and community.”

Moving forward, she added that Liberty will offer a mix of online and offline options to cater to the fashion industry.

Though typically held twice a year in New York City and Las Vegas, Liberty Fairs is experimenting with new locations and collaborators. Last month, Liberty Fairs announced that it will host a dual event with the resort show, Cabana, on July 10-12 at the Miami Beach Convention Center—its first in the city.

Other trade show organizers are also hopeful for in-person reunions in 2021. The lineup of industry events currently includes Magic Las Vegas and Project Las Vegas Aug. 9-11. Munich Fabric Start and Bluezone are also scheduled to return Aug. 31-Sept. 2, and Denim Premiere Vision will return to Milan Oct. 13-14. The roaming show will move to Berlin on May 17-18, 2022.