Located at the Gashouder in Westergasfabriek, the same industrial venue where Kingpins Amsterdam was held two-days prior, the festival immersed denim heads in the world of denim, from mill to retail, with exhibitors spanning Naveena, Berto and Boss, to Kings of Indigo and Nudie Jeans.
For We Wear the Pants creators Marta Goldschmied and Gabriella Meyer, the event was an opportunity to continue to spread their collection’s message about gender equality in the wake of the #MeToo movement. Made by two independent female designers, Goldschmied said the collection is an example of what can be achieved when women work together rather than view each other as competition.
Meyers added that Denim Days was also an effective platform to explain why the collection’s premium price point ($118-$428) was required in order to achieve its sustainable attributes. The designers didn’t skimp on quality. “The collection shows our devotion to sustainability,” Meyers said.
Made with denim from Isko—the only mill awarded with the Nordic Swan Ecolabel and the EU Ecolabel—using 100 percent eco-friendly “No Impact” trims by Metalbottoni and garments finished by Tonello, the We Wear the Pants collection offers the complete sustainable package.
Sustainability was also top of mind for Naveena. The mill partnered with Dutch designer Jonathan Christopher Homme to make and sell unisex, multi-purpose kimonos made with its Horizon fabrics. The fabrics combine eco-friendly dyeing and finishing processes that use 81 percent less water, 40 percent less energy and 50 percent less steam compared to conventional processes. Naveena also invited attendees to customize trendy denim fanny packs made from the sustainable material.
The festival also put a spotlight on denim for the home. Berto stepped outside of garments to offer attendees the chance to take home a piece of the Italian mill’s premium denim. The mill sold specially made screen-printed denim table runners, aprons and accessories like tote bags and laptop cases. Each handmade piece was one-of-a-kind with prints ranging from trees and damask to Baroque landscapes.
Design studio PLANQ showcased a furniture line made from textile scraps, including upcycled denim. Each chair saved more than 11 liters of clean drinking water.
Turkish denim mill Bossa found synergies with artist Deniz Sağdıç. The mill tapped Sağdıç for #Denimremade, a project focused on making artwork out of upcycled jeans. At the festival, Bossa and Sağdıç invited attendees to add a piece to the denim mosaic, which was created live on the show floor.
There were plenty of shopping and customization opportunities at Denim Days—especially for consumers seeking limited-edition pieces. Amsterdam-based brands Tenues de Nîmes and Kings of Indigo designed and sold T-shirts especially for the festival.
Women’s brand Summum presented its jeans collection called Blue Daze. The brand breaks free from basic five-pocket skinny jeans and serves up tough, yet feminine, denim geared toward denim insiders.
Nudie Jeans showcased jean jackets with Dutch-themed chain stitching. Denim artist Michael Lundin did on-the-spot repair and customization at the brand’s booth.
Orta Anadolu brought its shoppable collection with London-based The Vintage Showroom to the festival. The collection includes modern iterations of items from the showroom’s vault made with contemporary Orta fabric. The Vintage Showroom also teamed up with Kingpins to develop “Worn/Kingpins Volume 1,” a magazine exploring vintage Western pieces and how they influence modern street style.