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Bluezone Enhances Safety Measures for January Event

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

With new safety measures being implemented, the team of the Munich Fabric Start Exhibitions GmbH, the organizers of Munich Fabric Start and Bluezone, are moving forward with the Jan. 25-27 event.

More than 600 suppliers from 33 countries are registered for Munich Fabric Start, including approximately 90 international denim suppliers for Bluezone.

The trade shows will enforce the German government’s “2G+ regulation” which will only permit vaccinated and recovered people with an additional valid negative Covid-19 test access to the exhibition grounds.

More than 13,400 international visitors gathered on site for the first edition of Munich Fabric Start and Bluezone in August 2021. Tested unvaccinated people were allowed to attend the show. However, attendees expressed their satisfaction with the steps the organizers put in place to ensure a safe-yet-productive event, including wider aisles, on-site testing and outside dining areas.

“Despite the great planning uncertainties, we are highly motivated to offer the industry a safe and inspiring trade show at the end of January—to build on the success of our two shows that were already realized during the pandemic,” said Frank Junker, Munich Fabric Start creative director.

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Bluezone aims to illuminate the denim industry with a “brighter but changed future” with the theme “The New Balance.”

“The new balance in our society is obvious,” organizers stated. “The entire Bluezone team is looking forward to bringing the game-changers of tomorrow together in Munich: in technology, quality, product, saving resources, style.”

At Munich Fabric Start, Spring/Summer 2023 products, innovations and trends will be showcased under the theme, “Every.Body,” which represents “optimism, a new balance and an individual self-image.” Along with dedicated trend areas, industry experts will offer insights into the latest trends and topics relating to digital solutions and future-oriented innovations.

Other trade shows are adjusting their calendar and plotting their return to in-person events.

At a New York City holiday party, Kingpins organizers teased plans to return to Amsterdam in April. The organizers are also planning events in NYC and Latin America in 2022.

Meanwhile, Première Vision Paris is advancing the dates of its flagship event “to meet the current demands of the market, which has seen a significant expansion in terms of its design and collection-delivery calendars.” The next hybrid event will take place in Paris and online Feb. 8-10. Denim Première Vision is still slated for May 17-18 in Berlin.