New York Fashion: Men’s (NYFM) will kick-off with an event that celebrates both established and emerging brands.
New York Men’s Day (NYMD), the 12th bi-annual collective presentation, will take place June 3 at Daylight Studios and Location 05, adjacent to the newly opened Hudson Yards.
Created to nurture emerging talent and to consolidate top men’s wear designers in one venue, NYMD will feature collections from nine emerging designers for the Spring/Summer 2020 season. And for the first time ever, NYMD will debut an All Stars Showcase where previous NYMD alumni will present three looks from their S/S 2020 collections.
New participating designers include: Abysm, Amirok, David Hart, Feign, Ka Wa Key, Tanaka, Timo Weiland, Todd Hessert and Vasilis Loizdes. Returning brands include: Descendants of Thieves, Krammer & Stoudt, Lucio Castro, Private Policy and Wood House Army.
“While continuing our mission of providing a platform emerging designers and brands, we are also excited to debut the return of some NYMD alumni with an all stars showcase in one studio to serve as a sneak peek to their spring/summer 2020 collections,” said Erin Hawker, founder of Agentry PR, the organizer of New York Fashion Week (NYFW).
At NYMD, each participating fashion brand will present its collection in its own individual studio space designed to highlight the label’s identity and inspiration. Taking place simultaneously over two-hour periods, five designers will present in the morning and four in the late afternoon. The multi-brand format, according to Agentry PR, creates ease-of-flow for media and buyers, allowing them to move through studios and spend time with designers as their time allows.
This marks the first season since NYFM shifted its dates from July to June 3-5. “We wanted to move our dates to June ahead of London, Milan, and Paris Men’s Fashion Week to provide an opportunity for buyers, stylists, and media to see the collections before they head over to Europe,” Hawker said.
More changes are ahead for New York’s fashion calendar. Last week, the Council of Fashion Designers of America (CFDA) announced it would consolidate NYFW to five days and five nights going forward in an “effort to further globalize New York Fashion Week” and quell fashion week fatigue for those traveling to all four major cities.
Effective Sept. 2019, NYFW will begin the evening of Sept. 6 and end the evening of Sept. 11.
