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Kingpins Targets the US Denim Market with June Digital Event

Denim professionals can get a second dose of webinars, interviews, panels and conversations at the Kingpins 24 online event in June.

The event, which first launched in April in response to the COVID-19 pandemic, will target the U.S. denim market and take place June 23-24, three weeks after what would have been Kingpins New York show—but it’s not meant to take its place.

“It will never replace a Kingpins Show, but Kingpins24 has proven to be an idea that the denim industry responded to and found valuable,” said Andrew Olah, founder of Kingpins Show and Transformers Foundation. “We’re incredibly humbled by the success of Kingpins24 and have identified ways in which we can improve on our concept. Our goal remains to be the platform—whether IRL, as the kids say, or online—where the denim industry gathers to share information, ideas, innovation and inspiration. We’re excited for what comes next.”

April’s two-day event garnered nearly 10,000 visitors to its website, with 3,500 viewers tuning into the livestream. The on-demand content pulled in nearly 29,000 views, with more than 13,000 views during the show and in the week following.

The June event will look slightly different from the first, with updates to everything from content to scheduling. For one, there will be a larger focus on product-related information from mills and manufacturers. Also, all members of the denim supply chain—not just Kingpins New York exhibitors—are welcome to apply to join the online event as exhibitors.

In terms of scheduling, the livestream will run for 8 hours instead of 10, beginning at 9 a.m. EST and ending at 5 p.m. EST both days, and include more co-hosts and interviewers than the inaugural edition.

Other components of the show will remain the same: It will once again be hosted by Olah and Vivian Wang, Kingpins’ managing director and head of global sales, and content will be shared at no cost to viewers, with the exception of the $35 Kingpins Trend x Denim Dudes trend forecast.