After successfully collaborating for two seasons, Panorama Berlin GmbH announced Tuesday the acquisition of the denim and heritage brand trade show. Details about the sale were not disclosed.
The next edition of Selvedge Run will take place in conjunction with Panorama Berlin—the men’s and women’s wear trade fair—Jan. 15-17, 2019 at the Berlin ExpoCenter City.
“After seven successful Selvedge Run shows, it’s time to strive for a new level,” said Shane Brandenburg, co-founder and sales manager of Selvedge Run. “With Panorama Berlin’s scope and logistics strength, we see a great opportunity for our brands to unfold their full potential and gain access to a wider audience.”
Selvedge Run prominently focuses on denim, footwear and lifestyle goods that uphold five key traits: durable and timeless product, archival designs, sustainable and fair production, traditional craftsmanship and transparency with regard to how products are made and the origin of materials used.
In addition to strong denim and heritage brands, the trade event has become a source for discovering industry newcomers as well as an assortment of brands that could only be viewed and ordered in Europe at Selvedge Run.
Brandenburg will continue to be responsible for the show’s direction. He will remain the face of Selvedge Run and will be in charge of the themes and topics featured here.
“Selvedge Run stands for authentic brands, craftsmanship, and products with character,” said Jörg Wichmann, CEO of Panorama Berlin. “The fusion is an important step to strengthen our direction and visions for the future and to increase our focus on international industry topics. Integrating Selvedge Run into Panorama Berlin helps us reach new target groups and create valuable synergies.”
The marriage between Selvedge Run and Panorama is one of many strategic moves made recently by trade event organizers.
Earlier this month, Panorama Berlin competitor, the German fashion event organizer Premium Group, acquired a minority stake of Liberty Fairs Fashion Group, signaling an interest in furthering its reach outside of Europe.
The news followed Liberty Fairs’ acquisition of the women’s wear trade event, Capsule, in April.