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Pitti Immagine Cancels September Shows; Doubles Down on Digital Platform

Citing insufficient attendance and future uncertainty, trade show organizer Pitti Immagine announced it will postpone its September events to January.

Those who would have otherwise attended the events—which include Pitti Uomo, Bimbo, Filati, Fragranze and Super—will still be able to participate via Pitti Connect, a recently launched digital platform that offers networking and educational opportunities for exhibitors and attendees.

In a statement, Pitti Immagine executives said the organization will focus its energy on the new platform.

“We will now be putting all our resources into the Pitti Connect digital fairs for which we will be receiving decisive help from the Italian Trade Agency (Agenzia ICE),” said Raffaello Napoleone, Pitti Immagine CEO. “We are very confident in our ability to offer companies the real Pitti service which is capable of meeting their business, promotion and communication requirements, especially in this part of the season.”

The digital platform, which connects tens of thousands of qualified buyers, will be active from June through September to align with the traditional timings of the sales campaign. Users can expect the same editorial and curatorial layout of Pitti, as well as themed collection and product displays, special projects, discussions and collaborations.

Other major fashion trade shows have moved online after being forced to cancel their physical events. Kingpins24, an online event hosted by Kingpins organizers, featured webinars and presentations from professionals throughout the denim supply chain. Its April turnout was such a success that it will be returning later this month.