Inspired by recent global market trends, Informa Markets Fashion announced Monday that its contemporary market show Project will now feature both men’s and women’s brands.
The revised event will feature a new layout that will merchandise mid-market to premium-price-point apparel brands alongside footwear and accessories to offer attendees a more streamlined shopping and discovery experience. Buyers can expect to see an assortment of sportswear, contemporary collections, denim, activewear, loungewear and more, as well as NOW, Project’s space dedicated to streetwear.
The show will also boast curated areas focused on Made in the USA products, minority-owned brands and sustainable brands.
Prior to this strategic move, women’s brands displayed their wares in a separate show, Project Women’s.
This new approach will debut July 10-12 at Project: Miami at the Fontainebleau Miami Beach. The brand-new event will be located near Destination: Miami by Coterie, a women’s resortwear and swimwear market event at Eden Roc Hotel. Both will offer shopping opportunities for pre-spring and spring/summer buying seasons.
The new Miami events follow Informa’s first in-person fashion event since the start of the pandemic. In February, the trade show organizers hosted Magic Pop Up Orlando at the Orange County Convention Center. It plans to return to Las Vegas in August for its marquee events Magic Las Vegas, Project Las Vegas and Sourcing at Magic.
“Presenting a more product-forward shopping experience for our buyers and fresh opportunities for brands to connect and conduct business with their target retailers is at the core of our return to live events in 2021,” said Jason Peskin, VP of events and corporate development at Project. “With exciting new locations, returning to the show floor with keystone events, and refreshed digital opportunities, these strategies represent our community focused approach to better support our industry’s evolved needs.”
An accompanying digital platform will also be available before, during and after the Miami shows, delivering on the industry’s evolved need for more modernized hybrid wholesale models.
Liberty Fairs will host its first trade show in Miami during the same time. The dual-gender apparel and accessories trade show announced it is partnering with Cabana, a resort-focused trade show, to host their first joint physical event at the Miami Beach Convention Center from July 10-12.