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Project New York Relocates; Strengthens Retail Team

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Project New York is relocating to a new venue for its return to physical events.

The Informa Markets Fashion-run men’s trade show is moving out Jacob K. Javits Convention Center to Iron 23, an event space in the city’s Flatiron District. Returning Jan. 26-27, 2022, the event will coincide with the start of men’s market week in New York City.

Described as an “intimate environment,” Project New York will feature an edited assortment of domestic and international men’s brands showcasing collections for the upcoming and immediate seasons. Categories across apparel, footwear and accessories will include advanced contemporary, emerging designer, artisanal workwear and denim, new-age tailoring, elevated streetwear, and digitally native brands.

“By putting community first with a two-day event, we’re emphasizing togetherness and creating an ‘open-sourced’ environment primed for an explosion of new ideas and information sharing, organic reconnection, and greater discovery,” said Brian Trunzo, Informa Markets Fashion’s men’s vice president.

To strengthen its connection with the retail community, Informa recently named Mordechai Rubinstein to lead retail relations efforts for the men’s portfolio. With previous positions held at Levi’s, Kate Spade, Marc Jacobs and Men’s Vogue, his industry connections and men’s wear expertise will further drive the development of high-value programs and initiatives for Project.

“Mordechai’s level of expertise and understanding of the nuanced needs of the menswear market is unmatched,” Trunzo said. “He’s a great addition to the consultative and collaborative approach of the Project team; bringing more personalized, white glove services that more effectively connect retailers and brands, but also further emboldening and growing the Project community.”

Hopes are high for more in-person events in 2022. Project Las Vegas, the group’s contemporary women’s and men’s event, is scheduled to take place at the Las Vegas Convention Center Feb. 14-16 and Aug. 8-10. Project Tokyo will take place March 16-17.