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Reformation Brings Transformation to the Denim Industry

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Reformation, a brand that has made sourcing sustainable fabrics and reducing environmental impact its mission, has brought the same approach to its denim, tapping TENCEL™ Lyocell to help it get there. The Los Angeles-based brand uses vintage and deadstock fabric for some of its denim, adding it to fashion forward styles that consumers are keen to buy and feel good about wearing. Reformation will be front and center and Denim Days Sept. 22-23, showcasing how sustainability and fashion can coexist.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal branded fibers to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.com

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