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Selvedge Run Settles in at Its New Location

The 10th edition of Selvedge Run wrapped up last week at Berlin’s Tempelhof Airport. The denim trade show was held alongside the outdoor lifestyle show, Zeitgeist, and the men’s and women’s ready-to-wear event, Panorama Berlin.

Selvedge Run has become known as a source in Europe for exclusive Japanese denim brands. There, brands like Big John, Companion Denim, Tanuki Denim and first-time exhibitor Trophy Clothing presented their Fall/Winter 20-21 collections.

“We’re back at Selvedge Run and Zeitgeist and it feels like coming home,” Mads Dahlgaard, Blue de Gênes brand and sales manager, said. “It was a very good, busy event with a lot of high-profile, international visitors.”

Denim mill Isko also had a presence at the show, presenting a selection of unique, responsible selvedge garments designed by Isko Japan in partnership with denim gurus Hara San and Honzawa San (a.k.a Dr. Denim.) The pieces were made with the mill’s new R-Two fabric and dyed using a technology with nearly zero water usage.

It was the first event since the conglomerate of shows moved from its Messe Berlin locale to the historic venue. And the move turned out to be the right decision.

“Moving our show to Tempelhof means that we’re now in exactly the right place at the right time,” Shane Brandenburg, Selvedge Run and Zeitgeist co-founder, said.

“We’ve never had as many visitors and are incredibly proud of the fantastic achievement of the entire team who successfully managed to get this edition off the ground in such a short time,” he continued. “And now we’re already planning on how to make the most of the amazing possibilities for the upcoming summer.”