What better way to kick off the new year than with a denim show? The Lenzing Denim team was thrilled to participate in Kingpins Show New York, held from Jan. 11 to 12 at Basketball City at Pier 36.
From what we saw, post-pandemic dopamine dressing is still going strong, with bright-hued denim and embellished jeans. Another focus is comfort, as denim makers strive to help consumers feel good in their jeans—whether that means soft hand feel or stretchy fabrics that can grow and shrink with weight fluctuations.
At our own booth, we spotlighted how mills are using fiber innovations—including TENCEL™ Modal with Indigo Color technology, matte TENCEL™ and TENCEL™ x REFIBRA™. Customers also highly appreciated our “zero cotton” and “zero virgin cotton” applications that use materials like hemp, recycled cotton and TENCEL™. Additionally, we highlighted our Simple Pleasures collection that is all about joy.
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This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.