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What the TENCEL™ Team Saw at Kingpins Show Amsterdam

This month, the TENCEL™ Denim team participated in Kingpins Show in Amsterdam. We were one of more than 100 exhibitors, alongside many of our mill partners.

We presented the twin collections “Zero Cotton” and “Zero Virgin Cotton” for the first time at Kingpins. Fifteen of our mill partners from around the globe—including Spain, Türkiye, China, Pakistan, Vietnam, Bangladesh and more—collaborated with us on this, and the outcome was a rich variety of products using either no cotton or solely recycled cotton. The scale of this partnership shows that these concepts are not niche anymore.

Read more on Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit