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What Athleta’s Got in Store for New York Denim Days

The countdown to New York Denim Days has begun, and while denimheads across the city are eagerly awaiting the festival, perhaps no one is more excited than the brands that are showcasing their newest styles and technology at the event.

Carved in Blue spoke with Paige Horton, community coordinator at Athleta Flatiron, about what the brand is bringing to Denim Days and the story Athleta is telling with TENCEL™ Lyocell fibers.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal branded fibers to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit