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10 Ways to Own the ‘90s Denim Look

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The relaxed silhouette that gives ’90s denim its signature effortless look has been irresistible since it first hit the scene 30 years ago.

Though trendy, part of the appeal of ’90s denim is its timeless appeal. Defined by rigid (or rigid-looking) fabrics, straight legs and vintage-inspired wear-and-tear, the jeans are a staple in closets and in brands’ collections.

Today, the classic style has yet to waiver, with everyone from Gen X parents to Gen Z supermodels wearing the fit. The trend is underscored by some of the biggest names in Hollywood, with model Hailey Bieber and singer Dua Lipa just some of the celebrities sporting the look.

Here, Rivet curated an assortment of ’90s-inspired jeans that are bound to become your favorite.


Tommy Jeans

Tommy Jeans is well-versed in ’90s denim. However, the brand adds a sustainable twist to the theme all in an effort to become more circular.  This high-waisted straight fit is made with 20 percent recycled cotton.

Rivet compiled a list of the ‘90s straight leg denim that every woman is currently eyeing, whether or not they lived through the decade.


Cotton:On

These high-rise, distressed jeans from Australian brand Cotton:On are built for curves, hugging every bend with cozy stretch denim. They have a vintage ’90s edge and a five-star rating in regard to fit and color.

Rivet compiled a list of the ‘90s straight leg denim that every woman is currently eyeing, whether or not they lived through the decade.


Abercrombie

Available in an array of inseams that range from 26.5 inches to 32.5 inches, these traditional-looking straight fit jeans by Abercrombie are anything but. The expertly crafted high-rise, loose fit is also offered in a variety of washes, including light, medium and black denim.

Rivet compiled a list of the ‘90s straight leg denim that every woman is currently eyeing, whether or not they lived through the decade.


Good American

Known for its body-hugging silhouettes, Good American is showing it’s capable of so much more. The “Good ’90s” fit features the brand’s signature no-gap waistband that accentuates the backside while also maintaining a relaxed look.

Rivet compiled a list of the ‘90s straight leg denim that every woman is currently eyeing, whether or not they lived through the decade.


Stradivarius

Inditex-owned Stradivarius was founded right when ’90s denim was getting its start. Made with rigid fabric, this slouchy fit offers an authentic look at denim from that time period.

Rivet compiled a list of the ‘90s straight leg denim that every woman is currently eyeing, whether or not they lived through the decade.


Old Navy

Old Navy’s take on ’90s denim includes a light wash with a lived-in look around the knees and a slight taper at the ankle. It’s available in regular, tall and petite sizes, from 00 to 30.

Rivet compiled a list of the ‘90s straight leg denim that every woman is currently eyeing, whether or not they lived through the decade.


Rolla’s

If Rolla’s has nailed one denim fit, it’s the ’90s-inspired straight leg. Its signature high-waisted silhouettes give wearers the illusion of supermodel limbs—and that’s exactly how you’ll feel in this pair.

Rivet compiled a list of the ‘90s straight leg denim that every woman is currently eyeing, whether or not they lived through the decade.


Asos

A stepped waistband is the perfect modern update to Asos’ reclaimed vintage-inspired 90s dad jeans. Pair with a belly-baring top and unbuttoned flannel shirt to complete the throwback look.

Rivet compiled a list of the ‘90s straight leg denim that every woman is currently eyeing, whether or not they lived through the decade.


Topshop

Made with organic cotton, this pair of vintage-inspired jeans by Topshop is part of the Asos Responsible Edit. The rigid pair of jeans will age and fade with every wear.

Rivet compiled a list of the ‘90s straight leg denim that every woman is currently eyeing, whether or not they lived through the decade.


Forever 21

With an elastic waistband and relaxed fit through the leg, this pair of ’90s-inspired jeans from Forever 21 puts comfort at the forefront. The bottoms feature front and back patch pockets for an added flair that pairs well with a strappy tank or bodysuit.

Rivet compiled a list of the ‘90s straight leg denim that every woman is currently eyeing, whether or not they lived through the decade.

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