Pop stars, models and royals top a new list of women with the most influential style.
The study conducted by U.K. fabric retailer, Dalston Mill Fabrics, analyzed Google search data for style related terms for over 200 famous women around the world to establish who is swaying fashion.
The results show a growing interest in celebrities’ casual street style versus red carpet looks.
“In a world where the fashion industry becomes more and more reliant on social media and influence, this study offers a fascinating insight into the women that have the most enviable style,” said a spokesperson for Dalston Mill Fabrics.
Ariana Grande, whose style is synonymous with oversized sweatshirts and high ponytails, ranked No. 1 with an average of 59,150 searches made each month for terms related to her style. The report said “Ariana Grande outfits” is searched globally at an average of 31,000 times each month, despite the star being out of the spotlight since her last album in 2020.
Her stage look as a coach for singing competition “The Voice” in 2021, however, keyed into emerging Y2K trends like mini dresses and coordinating sets.
Reality TV personality, model and tequila brand owner, Kendall Jenner, ranked No. 2 on Dalston’s list. Known for her relaxed off-duty style of jeans, tanks and blazers, Jenner receives an average of 57,190 monthly searches for terms related to her style with the most popular term being ‘Kendall Jenner style’, which receives an average of 13,000 monthly searches globally.
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At No. 3, seven-time Grammy winner Billie Eilish has 2,300 average monthly searches. Though her 2021 Met Gala gown by Oscar de la Renta was one of the most memorable looks, online users are more interested in her penchant for oversized tees and bike shorts. The report says “Billie Eilish street style” has 8,500 searches a month.
In fourth place is Princess of Wales, Kate Middleton, who tends to wear British labels like Alexander McQueen, Jenny Packman and Reiss. The royal racks up 41,800 average monthly searches.
Meanwhile, her forerunner, the late Princess Diana, continues to influence style even 25 years after her death. At No. 10, the report said Princess Diana’s style is still one of the most sought after around the world with 26,030 searches monthly. The term “Princess Diana fashion” is Googled 7,000 times each month.
Though her relationships with controversial labels Balenciaga and Dolce & Gabbana are under growing scrutiny, Kim Kardashian landed at No. 5. Kardashian, who famously wore Marylin Monroe’s iconic naked dress, sees an average of 10,000 global searches made each month for her outfits.
Levi’s ambassador Hailey Bieber ranked No. 6 for her contemporary take on So-Cal fashion. Often seen wearing slouchy jeans, cropped tops and oversized blazers, the report said Bieber’s street style is being searched 12,500 times each month on average.
With an average of 31,200 monthly searches for her style, makeup mogul Kylie Jenner ranked seventh. Expecting mama, Super Bowl superstar and Puma collaborator Rihanna ranked No. 8, inspiring 3,900 monthly searches for her street style alone.
Bella Hadid, named a Lyst “power dresser of the year” in 2022, nabbed ninth place. When broken down, the report said the search term “Bella Hadid street style” is Googled 11,000 times each month on average, while “Bella Hadid outfits” clocked 7,500 queries on the search engine.