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Think This Is the Demise of Denim? Not So Fast

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Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Over my more than two decades in the apparel industry, I’ve seen the fluctuation between jeans and chinos give way to an alternation between denim and leggings.

The past six months of COVID-19 have ushered in a new level of comfort and casualization, as events were canceled and people worked from home. With Zoom calls replacing in-person socializing and business meetings, suddenly getting dressed was only focused on the waist up.

In March, esteemed trend specialist Li Edelkoort predicted that people would be wearing knits for a sense of coziness, safety and security.

Since the stay at home orders began, numerous trend pieces have cropped up sounding the death knell for denim, as cotton jeans are traded in for sweatpants.

Read more at Carved in Blue.


This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.lenzing-fibers.com.

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