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Consumer Trends: What Shoppers Want for Fall ’16

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Technology has played into all things consumers do, blurring the lines between virtual and reality, between stores and e-commerce and ultimately leaving many seeking calm after all the connectedness.

At Premiere Vision New York last week, Trendstop’s Jaana Jatyri presented consumer trends and a color, print and material forecast for the Fall 2016.

Tomorrow’s consumer has tapped into three major trends: gender blur, virtual presence and slow life.

Read more at Sourcing Journal.

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