Denim’s cuddly step-sibling, corduroy, is making play for closets this fall.
The U.K.’s Evening Standard recently described corduroy as the “new denim,” noting that the “geography teacher fabric” is being adopted by high-end designers like Prada and tastemakers like Bella Hadid, Kendall Jenner and Olivia Wilde.
And for denim brands like AG Jeans, Hudson and Blank NYC, the thick pile material offers a new seasonal story to share.
Madewell is putting promotional efforts behind its fall range of cords. The brand’s recent e-mail marketing emphasized the plush appeal of its corduroy A-line mini skirt, wide-wale crop pants and Trucker-style cord jacket.
Corduroy is a key component to brands’ nostalgic stories for fall.
Rusty shades of orange and dark khaki serve as a reminder of the fabric’s place in fashion history, particularly in the ’70s and ’90s. Flare and wide-leg silhouettes and roomy blazer underscore the fabric’s retro roots. These styles complement the season’s other cozy trends from these eras, like teddy bear coats and shearling jean jackets.
The fabric is also allowing denim brands to experiment with color outside of traditional indigo.
Naked & Famous rides the momentum of millennial pink this fall with blush cords for women. Citizens of Humanity highlights the soft hand feel of its corduroy jeans with creamy, off-white colorways. Rag & Bone plays with lavender-tinted charcoal, while AG Jeans offers staples like a cadet blue and military green jean for men.
Black corduroy offers a casual yet hip alternative to velvet and leather for holiday. And printed cords add a punch of statement fashion to men’s and women’s bottoms.