Celebrating Pride often includes rainbow-themed apparel and accessories, but it’s more than just a photo op for members of the LGBTQ+ community and their allies—and brands are taking note. Sometimes criticized for commodifying a demographic or cause, fashion brands are now stepping up to support organizations representing the groups from which they benefit.
And consumers are eager to throw in their support.
Searches for Pride gear are picking up momentum, according to data by global fashion search platform Lyst. Searches for “Pride Converse” increased 45 percent in 24 hours following the brand’s 5th Pride collection launch, Lyst reported. Teva, which also launched a rainbow-printed sandal has seen searches for its sandals increase 17 percent week-on-week.
Here, Rivet has rounded up stylish Pride merch that has the charitable contributions and support to match.
Lane Bryant Pride Graphic Denim Jacket
This vintage-inspired denim jacket features rainbow stripes along the waistband and the word “love” across the back. But most importantly, Lane Bryant is donating 10 percent of the collection’s proceeds to GLSEN, a non-profit organization dedicated to LGBTQ+ inclusivity in schools.
Abercrombie & Fitch Pride Curve Love High-Rise Mom Shorts
These women’s shorts may look like an ordinary pair of high-rise mom shorts from the front, but the back has a rainbow heart prominently stitched on the left back pocket. Abercrombie & Fitch is doing its part to support the LGBTQ+ community by donating $200,000 to The Trevor Project, a suicide prevention and crisis intervention organization for LGBTQ+ young people. To date, the brand has raised over $1 million for the organization.
Levi’s Pride Logo Sparkle Sling
Keep your prized possessions in close reach at all times with this clear sling bag from Levi’s. Featuring a rainbow-colored logo, this accessory will also help support the LGBTQ+ community—100 percent of net proceeds go to the Stonewall Community Foundation and the Harvey Milk Foundation.
Levi’s Pride Bandana
Continue your support of the Stonewall Community Foundation and the Harvey Milk Foundation with a purchase of this rainbow-colored tie-dye bandana by Levi’s. Use it as a face mask when you’re out in public to social distance in style.
Dockers Pride Tank Top
By purchasing this purple tie-dye tank top with rainbow details by Dockers, you’ll also support the Stonewall Community Foundation. A portion of the proceeds will be donated to the New York City-based non-profit.
Cone Denim Pride Tote
Carry your belongings in a denim tote with rainbow selvedge by Cone Denim. The company is donating a portion of proceeds from its Pride selvedge fabric and accessories to the HRC Human Rights Campaign, the largest national lesbian, gay, bisexual, transgender and queer civil rights organization.
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Diesel Crop Top with Rainbow Logo
Crop tops are perfect for summer, and this colorful Diesel tank will help you celebrate Pride in style. This year, Diesel will support two international projects dealing with gender identity and integration in the workforce, including the San Francisco Lesbian Gay Bisexual Transgender Community Center and Transgender Europe (TGEU).
Dovetail Pride Maven Jeans
This limited-edition “Pride Maven” jean from women’s workwear brand Dovetail Workwear features a special 12-ounce rainbow selvedge denim by Cone and is available now for pre-order. By entering Dovetail’s “Big Gay One Day Giveaway,” you have the chance to win a pair and trigger a $150 donation to the organization of your choice.
Citizens of Humanity Haas Brothers Pride Mask
Celebrate Pride and stay safe with a purchase of this face mask from L.A.-based denim brand Citizens of Humanity. Designed by Simon and Nikolai Haas, the colorful cat mouth masks are part of a special initiative that supports the Los Angeles LGBTQ+ Center. All proceeds from this design will go toward the organization.
UO Community Cares + GLSEN Pride Shirt
Wear a statement loudly on your chest—and your back—with this shirt from Urban Outfitters. Each shirt comes with a set of iron-on letters to customize a message of your own. For every item sold, UO Community Cares donates $10 to GLSEN.
Pride Chuck Taylor All Star
Wear your pride on your feet with these rainbow-colored Chuck Taylor All-Star sneakers. Since launching its first Pride collection in 2015, Converse has contributed to global and local LGBTQIA+ youth partners, including It Gets Better Project, Bagly, Out MetroWest and The Ali Forney Center.
Calvin Klein Pride Bralette
This rainbow-embellished bralette is the perfect base layer for loose tank tops this summer. Calvin Klein is a founding partner of the OutRight’s COVID-19 Global LGBTIQ Emergency Fund, which provides emergency financial resources to organizations around the world serving people impacted by the coronavirus. Matching underwear is also available.
