With 41 days until the U.S. presidential election, fashion brands are taking a nonpartisan approach to encouraging voter registration and voter turnout by rolling out election-themed merchandise like tees, masks and pins.
And consumers are paying attention. Recent data by global fashion search platform Lyst shows that voting merchandise is seeing an increase in popularity in the U.S.—most commonly in the form of a white T-shirt—with searches including the word “vote” growing 29 percent week-on-week.
Along with launching initiatives to encourage their employees to vote, brands are also throwing their support behind voter participation by donating some proceeds of their voting merchandise to organizations like Rock the Vote and I am a voter.
Here, Rivet rounded up some of the voter-themed offerings up for grabs and the steps brands are taking to support democracy.
Levi’s Cropped T-Shirt
Levi’s has long been vocal on political matters, and this year is no different. The denim brand partnered with Rock the Vote to encourage voters to register for the fall election and produced several items, including this boxy-fitting T-shirt with a vintage wash.
Madewell x Pintrill Enamel Vote Pin
Add some flair to your favorite denim jacket or sweater with a pin that shows your passion for politics. And though the pin itself is small, its impact is much greater: Madewell will donate 100 percent of the proceeds to the American Civil Liberties Union (ACLU) through Nov. 3.
Urban Outfitters Community Cares and I Am A Voter Ballot Box Tee Kit
Put your unique spin on a voter T-shirt with this ballot box tee kit from Urban Outfitters. The kit contains a T-shirt, an “I voted” sticker and black permanent marker to use on the shirt to document your experience. Each purchase will directly impact organizations that support voting efforts in communities around the country.
Cinq à Sept “Cool Girls Vote” Typographic Tee
Cool-girl brand Cinq à Sept released an on-brand T-shirt encouraging people to vote. The relaxed, longer fit provides the effortlessly cool aesthetic the brand is known for.
Mother Denim the Cooler Cutoff Tee
Mother Denim’s voter T-shirt is not one for the faint of heart. Its message points back to the brand’s #Iamavoter campaign, which encourages people to make sure they’re registered to vote and sign up for election reminders on their smartphones.
Gap Collective Women’s Vote T-Shirt
To promote voter turnout, Gap released a T-shirt with an activism-inspired graphic developed by artist and employee Stephennie Factor. The company also donated $25,000 each to When We All Vote and Rock the Vote organizations.
Rebecca Minkoff Vote Tee
For every purchase of this cropped Vote 2020 T-shirt, Rebecca Minkoff will make a donation to Vote Run Lead, a non-profit organization that empowers and trains women to run for office.
Banana Republic Vote Mask
Stay protected at the polls with this face mask from Banana Republic. It’s available in black or gray and has adjustable ear loops and a wire at the nose for a custom fit. For every mask purchased through Election Day, Banana Republic will donate $5 to Rock the Vote.
American Eagle “This Is Our Time” Customizable T-Shirt
American Eagle is encouraging its shoppers to get specific on election day. The teen retailer released a T-shirt with the message “This is our time to,” followed by a blank space for customization—and three markers to use when filling it in. All proceeds benefit HeadCount, a voter registration organization.
Clare V. Crossbody Strap
Wear your voter status proudly across your body as a purse strap. Clare V. offers the look in short and long styles, and donates $10 for each strap sold to I Am A Voter, a non-partisan voter participation organization.
Fossil Vote Gold-Tone Stainless Steel Pendant Necklace
Minimalist jewelry is more fashionable than ever. This delicate gold chain from Fossil with a subtle “vote” message is an easy and stylish way to show everyone that you’re participating in the 2020 election.
Michael Kors Vote Cashmere Intarsia Sweater
Get ready for the colder weather with a Michael Kors cashmere sweater promoting this fall’s most anticipated activity. The sweater’s profits will be donated to the NAACP Legal Defense and Educational Fund, Inc., a legal organization fighting for racial justice.
