You will be redirected back to your article in seconds
Skip to main content

Denim for Days at WWD Magic

Denim-on-denim looks dominated women’s collections at WWD Magic in Las Vegas Aug. 17-18, with brands offering a heap of denim (and denim-inspired) tops, two-piece sets, jumpsuits, jackets and more for Spring ’16.

There was a natural sway toward softer and lightweight fabrications for the warmer months. Tencel blends and chambray were go-to fabrications for button-down shirts with a smooth hand feel.

For Spring ’16, Do + Be is using chambray and denim-like knits for off-the-shoulder blouses with billowy sleeves and knotted button-down shirts to create a sweet, retro vibe. Pops of white embellishments, like printed polka dots and festive pom-pom fringe, add a playful look to the pieces, especially when paired with matching shorts. The brand is seeing traction in two-piece sets that can be worn together or separately.

Do + Be
Do + Be

Mo:Vint is also having success with denim accented with white details. White stripes and polka dots were go-to motifs. The brand also screen-printed splashes of white along the seams of jeans for a washed and distressed, painterly look. White buttons on chambray shirts were a more subtle approach to the theme.

A brand representative for Mo:Vint noted that the modern-meets-vintage label tends to do well with denim each season by offering a “complete denim look, not just in the normal jean jacket way.” However she said their denim business can typically be broken down into 100 percent cotton for bottoms and chambray for tops. The brand offered a number of chambray tops, including crop tops.

Related Story

A few styles for Spring ’16 broke away from this trend, including tops that combined woven denim with jersey and linen made to have the appearance of denim. Over time, the linen hue fades and wears like jeans. Patchwork jersey denim added novelty to Mo:Vint’s offerings for spring, in both tops and dresses. The styles played into the ongoing ’70s trend that blanketed collections at the show.

No brand basked better in the ’70s glow than Free People with earthy-hued peasant blouses, bell sleeves and gypsy prints. In denim, the brand offer from-the-knee flares, midi-length denim apron dresses and relaxed jumpsuits.

Free People
Free People

Flare-cut jeans made an instant ’70s statement in a number of denim collections. A representative for Flying Monkey said flares were “blowing up” even on the East Coast, which tends to be flare-resistant. The company is also seeing a return to boot cuts and interest in “jungle olive” tones of green. Hidden included several flare and boot-cut options to round out its’70s-influenced line for spring, which included an off-white button-front skirt with a matching knotted belt.

The womenswear brand, J.O.A., reverted to the decade’s more glamorous phase with a sleek denim trench coat. A-line, button-front skirts complemented this look. All About Eve offered it in a true blue mini, while Blue Blush presented a button-front pencil skirt with a frayed hem. Cello Jeans went long and dramatic with a calf-skimming dark wash dress with buttons ending half way. The brand also added braided denim to waistbands and belt loops for textural interest.

A hint of ’80s crept into fashion. Do + Be offered a novelty crop top made to resemble the top of overalls in acid wash. One of the brand’s bestselling styles is a pair of gray jersey and denim dungarees. The company continued with its onesie theme with dark-washed boiler suits. Meanwhile, Hidden offered jumpsuits and overalls in light washes for its girl-next-door take on the throwback trend. The relaxed look was carried into a range of joggers and frayed culottes.

BCBG tried light washes on for size with skater style skirts and casual shirt dresses. Pistola and Flying Monkey got a little grungier with light washes with a yellow tint for a worn, vintage feel. That call for faded washes naturally led to more distressed details. Rip and repair was a major story for Flying Monkey for spring. The brand is seeing success with mended skinnies, cross-stitch details and frayed, unfinished hems.

Flying Monkey

Hidden got the memo for frayed hems, too. The company added frays to oversized, cropped tops and multi-pocketed denim vests. Hand-stitched, patchwork and paint splatter details added personality to classic boyfriend jeans, denim shirts and jean shorts.

Sleeveless button-down shirts and denim shift dresses by Pistola got the frayed treatment. The pieces sit side by side nicely with the brand’s button-down tanks with high side slits and denim anoraks with a “Mad Max” feel. Flying Monkey tapped into the rebellious theme with knee slits, which remain a go-to detail on skinny jeans.