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Denim Struggles as Athleisure Dominates Yearly Trends

The year 2015 will go down in fashion history as the year of athleisure, at least according to new findings by Polyvore, who just published their annual report highlighting the biggest trends among the site’s millions of users.

Denim-specific brands were far from the minds of most consumers this year, who flocked to athletic brands in mass and who also began to return to luxury brands ahead of fast fashion labels. Nike and Adidas were named ‘Most Liked’ brands of 2015 by Polyvore’s users, while high-end labels like Givenchy, Christian Louboutin and Fendi also fared well, surging ahead of fast fashion brands like H&M and Zara, who dominated last year.

Stella McCartney rode the athleisure bandwagon all the way to the bank with her Adidas collection, and was named the most popular designer of 2015 by the site, followed by Tory Burch and Alexander Wang.

A bright spot for denim was that while jeans brands did not prove popular, consumers were still searching for denim-specific items. Denim skirts were the third-most searched item among all women who used the site, and were the most-searched item by those aged 45-54. Denim jumpsuits also proved popular; they were they ranked fourth among searches by women aged 25-34 and second among women 35-44.