The age-old fashion rule about having to wait until after Memorial Day to wear white has been tossed out the window. Known for its for its effortless ability to elevate any casual look, white denim has become a year-round staple in women’s wardrobes.
The options for white denim this season are wide and varied as denim designers experiment with volume, higher rises, smart finishes and seasonal fashion items.
White denim and performance go hand in hand. Old Navy continues its program this spring of Stay White jeans. The jeans are made with Clean Slate technology which repels stains and spills so jeans stay bright and crisp. Lands’ End and Banana Republic offer stain resistant white denim collections as well.
Calvin Klein Jeans taps into the popularity of cold-shoulder silhouettes with a white denim dress. The frock can be styled up with dress sandals and accessories for special occasions, or styled down for as a summer basic. White Bermuda shorts are on the up and up as women update their collection of cut-offs with new lengths and cleaner surfaces. Painter’s overalls are also making headway as a cute and casual alternative to relaxed fits and boyfriend jeans.
While straight cut and skinny cut white jeans maintain their status as the perfect companions for summer blazers and light chambray shirt, there’s growing interest in new shapes. Chopped hem treatments, rip and repair handiwork and deep cuffs add personality to white denim. Meanwhile, wide leg white (or ecru) denim trousers are the quintessential bottom for striped nautical tees and button-down blouses.