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Google: Normcore Out; Tulle Skirts In

When Beyoncé surprise-dropped the music video for her song “7/11” last November, her graphic print “Kale” sweatshirt went viral overnight and was soon picked up by stores spanning Urban Outfitters and Kitson to Nordstrom. Now, a mere five months since the video’s debut, Google’s first-ever fashion trend report says “Kale” sweatshirts are past their sell-by date.

The inaugural report, released Monday, compiled more than six billion apparel-related queries from January 2012 through February 2015 to find out what’s in—and out—for Spring ’15.

Read more at Sourcing Journal.

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