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Hot Vax City: Soho Street Style Serves DIY Denim, Logos and Skin-Baring Looks

Soho street style offers a glimpse into consumers’ desire to cast off at-home fashion in favor of eye-catching, look-at-me flair. With New York City reopening and America at large taking big steps toward a return to normalcy, consumers seem eager to step out in something other than the loungewear that got them through the past 15 months.

Skin-baring looks abounded. Consumers mixed midriff-exposing crop tops with leggings and denim cutoffs, which one thrift-loving fashion merchandising grad decided to do DIY.

Logos reigned supreme in one quintessential streetwear look. A beach-going New Yorker paired a chambray bikini from Soho’s Mystique Boutique with ’90s-style platform flip-flops from Amazon, a Budweiser-branded Alife bag and Zara jean shorts.

Another consumer injected interest into an effortlessly resort-ready ensemble with a deck of cards face mask. Other men went for understated style. An all-black classic New York uniform contrasted with another’s unfussy, easy-wearing shorts-tee-and-baseball-hat look.

One consumer’s denim jacket riffed on the paint-splattered trend while a Crown Heights boutique supplied a fashionista’s rainbow-colored jumpsuit keying into the joy invigorating post-pandemic, going-out style.

Eye-catching metallic gold pants bring nighttime attitude into the light of day. Serving major “I Love Lucy” vibes, one retro stylesetter sourced her quirky, brooch-covered bag from a vintage store in New Jersey.

Another opted for a breezy, floor-length, vintage-inspired duster, paired with sustainable Veja sneakers, a Meghan Markle favorite.