Though fixating on the appearance and style of women politicians can draw the ire of all genders in 2020, don’t underestimate the influence female politicos wield over footwear trends.
New data by global search platform Lyst shows that searches for Timberland boots increases 376 percent week-on-week after vice presidential candidate Sen. Kamala Harris was seen wearing the iconic style that belongs to both workwear and streetwear.
Harris wore Timberland’s 6-inch premium boots in its signature wheat nubuck while surveying damage wildfires in her home state of California, paring the everywoman shoe with a pair of dark jeans, a white tee and an olive-green jacket.
In general, demand for the brand has increased 25 percent compared to the week before, Lyst said. With boot season upon us, Timberland has stepped out with boots made from regenerative leather as well as a fashion week-worthy collaboration with designer shoe label Jimmy Choo. The work-meets-werk collection offers the 6-inch boot in wheat and black and embellished with Swarovski hotfix crystals. Retail prices for the boots range from $595-$5,500.
Footwear has a history of being a focal point for women in politics. The low-heeled Ferragamo “Vara” has been a long-standing favorite among traditionalists. Others are known for less conventional choices like former Texas Senator Wendy Davis, who famously wore a pair of pink Mizuno sneakers when she attempted an 11-hour filibuster to protect reproductive rights in 2013.
Harris’ Timberland moment follows a notable footwear choice by Jill Biden, the wife of Democratic presidential nominee Joe Biden. Page views for Stuart Weitzman’s 5050 Vote boots spiked 488 percent spike in the day after she was seen wearing the knee-high style, Lyst stated.
Other boot styles are trending, too. Despite being a major 2019 winter trend, white boots remain hot.
Global searches for white boots increased 14 percent since the beginning of the month, according to Lyst. Leather styles are the most searched, however, consumers are also interested in white rain boots.
Most-wanted pieces include Dr. Marten’s Jadon boots, Maison Margiela’s Tabi boots, Chloe’s Betty rubber rain boots, Isabel Marant’s Duerto boots and By Far’s Sofia leather ankle boots.
Double or nothing
Consumers continue to expand their effortless 2020 wardrobe by adding matching sets to their closets.
Interest for matching co-ords, Lyst stated, is quickly rising again with searches increasing 80 percent since the beginning of September. The most commonly used search terms alongside “matching” are “loungewear set.”
Consumers are also searching for pajamas sets and sweat sets, which all have collectively increased by 122 percent month-on-month as they settle into the cozy fall routine.
Knitted co-ord sets are also having a moment with searches for “knit shorts set” in particular growing 32 percent week-on-week, Lyst reported.
And while experts are scaling back their original forecasts for a coronavirus baby boom, in large part to ongoing economic uncertainty and health concerns, maternity shapewear is picking up momentum. Following the launch of Skim’s maternity range, searches for maternity shapewear grew 59 percent compared to the previous week, Lyst reported.
In general, global demand for shapewear shows no signs of slowing down. Searches for the category are growing 22 percent month-on-month.