From super to comfort, stretch is omnipresent in men’s and women’s denim for Spring ’19.
While authentic denim and rigid constructions give brands and editors plenty of nostalgia-driven stories to share, denim pure players continue to dive deep into stretch fabrications. After all, according to Lyst, skinny jeans were one of the most searched for items on social media in 2018.
And as new fiber technologies like Lycra Freefit are introduced into the market, and enduring favorites like T400 hold strong, denim brands are making good on the deliverables they promise to consumers by providing superior recovery and comfort.
To showcase the stretch and comfort benefits of jeans by premium labels like 7 For All Mankind, AG Jeans and more, Rivet enlisted choreographer Michael Spencer Phillips to direct a simple yet poetic fashion editorial.
Photographed by Ahmed Klink, whose work has been commissioned by Adidas, MTV, Rolling Stone and more, that brings to life the flexibility and ease at which stretch denim moves.
Featured brands: 7 For All Mankind, 34 Heritage, AG Jeans, Frame Jeans, Good American, Guess, Joe’s Jeans, Levi’s, Paige, Rag & Bone and Swonne
Photography: Ahmed Klink
Styling: WWD Staff
Production: Ash Barhamand
Hair and Makeup: Megan Kelly
Editor: Angela Velasquez
Market Editors: Luis Campuzano, Emily Mercer, Andrew Shang
Fashion Assistants: Kayana Cordwell
Choreographer: Michael Spencer Phillips
Models: Rose Smith @ Marilyn; Aly Ndiaye @ Red