From low rises to brazen logos, some of the year’s most polarizing trends and tastemakers have landed at the top of Lyst’s “The Year in Fashion” annual report.
On Tuesday, the fashion retail search platform released the report which digs deeps into the search and sales metrics surrounding its over 200 million users. The influence of Gen Z, social media and nostalgic trends weighs heavy on the tally.
“With the recent Y2K fashion renaissance and TikTok’s ever growing influence on the fashion industry, we’ve seen a new generation of Lyst shoppers rediscovering brands that defined the early ’00s,” said Katy Lubin, Lyst’s VP of brand and communication.
Proving that millennium fashion is back, Miu Miu, the Prada offshoot that coined the schoolgirl look of 2000s style icons like Alexa Chung, was named brand of the year. Searches for the label increased 49 percent on Lyst year-on-year thanks to viral products such as its miniskirt and ballet flats, the report stated.
The infamous low-rise skirt—which is just 12-inches long—landed on the pages of I-D, Elle, Vanity Fair and Vogue magazines in 2022, often styled with the brand’s chopped sweater and button-down shirt. Meanwhile, Miu Miu’s satin ballet slippers have become synonymous with indie sleaze, the 2006-2012 hipster take on grunge born on Tumblr.
The Glenn Martens-powered reboot of Diesel is paying off. The OTB Group-owned label was named Lyst’s logo of the year. Under Martens’ creative direction, the simple yet bold red and white logo has become a fixture on puffer jackets, skirts and accessories as well as key a design element in Diesel stores.
In April, Diesel became one of the hottest brands of the year, entering the Lyst Index for the first time at No. 15. Its 1DR bag became the “most waned accessory in fashion” in June and saw a 248 percent increase in searches, Lyst reported.
“Brand of the year Miu Miu, and logo of the year Diesel, succeeded in capturing the zeitgeist for Gen Z luxury shoppers,” Lubin said.
Prada’s Re-nylon Re-edition 2000 mini bag was named bag of the year. Lyst said it was the brand’s most searched item of the year. Over the summer, searches for the sustainable bag increased 131 percent and its popularity shot up on TikTok generating over 4.2 million views for the hashtag #pradanylonbag.
Lyst’s power dresser of the year, Bella Hadid, has helped put Y2K fashion on the radar. Over the past 12 months, Lyst said the model drove searches for items such as corsets (up 70 percent) and cargo pants (up 56 percent). She also made ultra mini platform Ugg boots go viral on TikTok after wearing them in September.
In general, Lyst said Hadid’s outfits sparked a 1,900 percent increase in similar pieces.
The model’s eclectic style has also become the blueprint to Lyst’s TikTok aesthetic of the year: weird girl. “Drawing inspiration from the various core aesthetics that have dominated the fashion scene over the past few years, the ‘weird girl’ look blurs the lines between trends and offers a new take on maximalism,” Lyst stated.
Key weird girl items include multi-color knits, clashing prints, track suits, baby tees and thrifted pieces.
Various forces in pop culture led Lyst to name Barbiecore as the trend of the year. After photos of actress Margot Robbie dressed in hot pink costumes for the upcoming live-action film about the iconic doll surfaced in June, Lyst said searches for all things pink skyrocketed 416 percent.
The rose hue, however, garnered attention earlier in the year when Valentino teamed with Pantone to develop Valentino Pink PP, a custom color that encompassed most of the brand’s Fall/Winter 22-23 collection. Monochromatic looks from the collection have become a fixture on 2022 red carpets, worn by Drew Barrymore, Dua Lipa, Glenn Close, Jenna Ortega, Lizzo, Nicole Peltz Beckham Saweetie, Sebastian Stan and more.