Comfort footwear and accessories are making noise on The Lyst Index for Q3 2022.
On Wednesday, Lyst released its quarterly ranking of the hottest products and brands. For the first time, the fashion technology company and shopping app included the top products list in one genderless chart, reflecting the growing popularity of cult items appealing to all.
Four of the top five hottest products for the quarter are established footwear styles—some with minor updates. Miu Miu’s pink satin ballet flats ranked No. 1 boosted by a 1,100 percent spike in searches during the quarter, followed by the Birkenstock Boston clog, which makes its fifth appearance on the index. Prada’s logo tank top ranked No. 3. Ugg’s celebrity-approved Taz slipper with a flatform outsole landed at No. 4 and Adidas’ Samba sneaker nabbed fifth place.
Diesel’s B-1DR belt, Patagonia’s Better Sweater fleece made from 100 percent recycled polyester, Gucci’s 1953 horsebit loafer, Valentino’s Garavani mini one stud bag and Balenciaga’s swift oval sunglasses—a nod to Y2K rave era—rounded out the top 10 list.
Seven out of ten items this quarter were purchased by both male and female shoppers, Lyst noted.
To compile the results, Lyst reviewed the online shopping behavior of more than 200 million shoppers a year searching, browsing and buying fashion across brands and stores online. To track “brand and product heat,” the formula also incorporated social media mentions, activity and engagement statistics worldwide, over a three month period.
Gucci retained the No. 1 spot on The Lyst Index’s Hottest Brands list for the quarter.
In general, Italian fashion houses had a strong showing. Prada (No. 2), Valentino (No.3), Miu Miu (No.5), Fendi (No. 7), Diesel (No. 8) and Versace (No. 10) all moved up within the Top 10.
While Miu Miu rides the “indie sleaze” wave with miniskirts and cropped sweaters and consumers respond positively to Valentino’s Pink PP, big shows with a celebrity audience drove attention to others.
“There was a 2,000 percent spike in searches for Versace after Paris Hilton walked the runway while Dolce & Gabbana climbs three spaces in the ranking, thriving on the controversy of working with Kim Kardashian as collection curator and brand ambassador,” Lyst said.
French labels filled out the rest of the index. Balenciaga, which recently cut ties with Kanye West, was named the fourth hottest brand. Dior retained its place at No. 6, while Louis Vuitton dropped four places, landing at No. 9.