Jacquemus—the first brand to stage a physical Spring/Summer ’21 runway show with an audience—inspired a week’s worth of online apparel and accessories searches.
According to data by global fashion search platform Lyst, in the 24 hours following the socially distant runway show (which took place in a barley field northwest of Paris), page views for Jacquemus pieces spiked by 186 percent.
The luxury brand’s accessories remain the most coveted. The Le Bob Artichaut bucket with a utility drawstring and the Le Petit Chiquito bag in suede received the most page views, Lyst reported.
Jacquemus is also taking a sustainable approach to what it produces by accepting pre-orders for the collection through July 31. “Pre-orders help ensure that production corresponds more directly to demand, ultimately establishing a positive commercial model for all,” the brand stated on its website. Orders will be shipped between December 2020 and March 2021.
The French brand’s influence on handbag trends is giving the category a needed boost. Though overall demand for handbags has declined over the past few months as consumers stayed home, Lyst said interest in mini bags is strong with searches rising 22 percent over the past two weeks.
Searches for canvas tote bags are also on the upswing, climbing 46 percent week-on-week.
The totes, perhaps, are part of the luxury beach vibe consumers are on the prowl for. Lyst said designer towels are having a moment as searches for luxury towels climbed 16 percent month-over-month. Versace’s logo jacquard is a favorite, as well as towels by Fendi, Balmain, Kenzo and Missoni.
The glamorous look is being played out in swimwear, too. Over the last month, interest in cut-out, asymmetric and high cut swimwear has risen significantly and searches are collectively up 48 percent, Lyst stated.
And nautical stripes cap off this style that smacks of the French Riviera. Searches, Lyst reported, for striped and checked tops have increased 103 percent collectively over the last three months.