The power of celebrity is reflected in the latest data drop by global fashion search platform Lyst. Though there are fewer red carpet moments or photos of celebrity street style this summer, fashion brands associated with globally recognized names are landing on the radar of online shoppers.
Gap, for one, is seeing an uptick in searches since confirming its multi-year partnership with Kanye West’s Yeezy brand. Searches for Gap spiked 90 percent in the 48 hours following the announcement of the deal, which West touted as #WESTDAYEVER on social media and Gap described as a “next-level retail partnership.”
The Yeezy seal of approval may have positive effects on Gap’s core line, too. The brand’s jean jacket and wrap dress are currently its most-wanted items, Lyst reported.
And now that the younger members of the British royal family are out of quarantine, they are back to influencing style choices, too. A $189 floral midi dress by Faithful The Brand recently worn by Kate Middleton is trending. Searches for the ethically minded brand increased 512 percent in a single day, Lyst reported.
Though Middleton’s dress is sold out, Lyst is seeing interest spill over for similar styles by Vittoria, Maud and Beline.
After months of wearing slippers and socks, online shoppers are ready to update their sandal wardrobe.
Since the beginning of June searches for rope sandals have been increasing, Lyst reported. Searches for the nautical style are up 21 percent week-on-week.
The item of choice, Lyst noted, appears to be Valentino’s white leather rope flatform. Over the past two weeks, more than 3,000 shoppers have searched for the designer shoe on Lyst. Meanwhile, searches for Nomadic State of Mind’s more affordable $60 jute rope sandal have increased 23 percent week-on-week.
Other contenders include Isabel Marant’s “Loreco” sandal made with hiking shoe-inspired cords and Ann Demeulemeester’s flat sandals with a black rope upper.
Though many women’s apparel trends this summer skew on the side of svelte and minimal, footwear is making a hard turn toward aggressive styling. Searches for flat shoes have increased 40 percent month-on-month with words “ugly,” “chunky” and “sporty” most commonly used alongside them, Lyst reported.
The most-wanted so-called “ugly” sandal is Dr Marten’s “Blaire,” a $100 gladiator sandal that retains the brand’s punk aesthetic. The sandal boasts Dr Marten’s signature durable Goodyear welt and pull tab on the heel, but is built on top of a lightweight EVA footbed.