The usual ceremonious reasons to browse for spring fashion, like weddings, graduations, religious celebrations and vacations, may be in a state of flux this year, but fashion remains on the minds of consumers. What they’re searching for, however, has changed.
Based on global searches and sales from more than 27 million shoppers over the past three months, fashion search platform Lyst named the trends to watch in men’s and women’s as well as the mood-enhancing colors on track to shape the season.
Spring women’s trends balance traditional notions of feminine design with comfort.
Though the start of the pandemic saw women swapping their wire bras for softer constructions (or ditching them all together), the trend is now trickling into day-to-day fashion. Lyst reports that searches for sports bra are up 108 percent. And pageviews for bra tops and bralettes have increased by 114 percent since the beginning of 2021, with most consumers searching for fabrications that are sheer, lace or knitted.
In general, mesh and sheer tops are gaining traction—searches increased 32 percent and 29 percent respectively for the year to date. Complimentary to the knit and DIY trends, searches for crocheted dresses are also up 21 percent since the start of the year.
The crop-top trend is evolving as well. The prevalence of ties and cutouts in women’s tops has coined the term “midriff flossing” and is on track to be one of the biggest spring trends. The search terms “ties” and “cut out” increased 57 percent year to date, Lyst reported.
These skin-baring tops, however, are balanced by loose bottoms. Global searches for baggy and relaxed-fitting denim have increased by 86 percent since the first day of January. Relaxed and wide-leg trousers are equally high in demand, having increased by 84 percent, Lyst reported. The most-wanted brands for laidback bottoms include Weekday, Other Stories and Rag & Bone.
Beyond comfort, online searches indicate that women want to make a statement with their fashion.
Though long and flowy dresses continue to be popular—searches for the frocks have increased 149 percent since January—female shoppers are also looking for more structured pieces like blazers. Searches for the menswear-inspired staple have climbed 87 percent, with “leather,” “oversized” and “velvet” being the most popular.
Padded shoulders and other sleeve details are also in demand. Despite video-conferencing fatigue, the need to dress the part at least from the waist up continues to drive interest in sleeves that toe the line between the current cottagecore and Regency trends. Searches for tops including the terms “big sleeve” and “oversized” grew 28 percent collectively, Lyst reported. Meanwhile, searches for “puff-sleeve” dresses are up 18 percent.
Whereas sleeve and top trends skew romantic and ultra-feminine, spring’s jewelry trends are bolder. Consumers are looking at “chunky chains,” with searches for the term rising 42 percent month-on-month, Lyst reported. Although necklaces and bracelets are the most sought-after categories, page views for “chunky chain bags” jumped 25 percent since the start of February.
Fashion meets function
Men’s suiting is back on track for spring, but with a youthful twist. Searches for suits on Lyst have increased 127 percent in the past three months, with relaxed and oversized styles seeing the highest demand.
Interest in utility and functional apparel has not waned, however. Since January, Lyst has seen an increase in functional and military-inspired items including: overshirts (+34 percent), “tactical” gilets (+38 percent), bomber jackets (+40 percent) and “uniforms” (+39 percent). Cargo pants by Stone Island and C.P. Company, and oversized shorts like Maison Margiela’s large bermudas, are also picking up momentum.
Brands such as Craig Green and Lemaire that offer a minimalist take on utility are also seeing an increase in demand, Lyst reported.
Elements from sleepwear are filtering into the men’s loungewear category for spring. Searches for fashion pajamas by brands like Derek Rose and Calvin Klein are up 336 percent year-on-year. Demand for gowns and kimonos has also increased, likely inspired by Bad Bunny’s elegant loungewear look in his music video for “La Noche de Anoche.”
Back in color
Neutrals were a safe choice during 2020, but a brighter look lies ahead for Spring ’21.
“Pink is officially one of the three most wanted colors of the season,” Lyst stated. Pageviews for pink have been consistently high over the past few months; with specific searches for “hot pink” and “bright pink” rising an additional 80 percent since February.
Consumers are not vying for a subtle pop of pink. Dresses, blazers, tops and shoes are the most-wanted women’s products, while casual jackets, hoodies, T-shirts and polo shirts are the most wanted for men. The color for men has been growing consistently since the start of the year, with pageviews for men’s products in pink spiking 136 percent compared to the same period last year.
Yellow is amongst the fastest rising colors this spring, with searches growing 47 percent month-on-month. The Pantone Color of the Year is especially popular for sandals and mules, as well as hoodies and bags. Other “feel-good colors” that have seen global searches increase over the past month, Lyst reported, are apple green and tangerine orange.
And with consumers never getting a chance to revel in Roaring Twenties fashion in 2020, expect to see everyday pieces get a metallic makeover. Searches including the keywords “metallic,” “silver” and “disco” have increased 43 percent collectively since the start of the year.
There’s still room for more classical colorways. Searches for monochromatic black-and-white looks have been on the rise since the start of the year. Black-and-white dresses have seen the highest spike with searches up 172 percent year-to-date.
Tried-and-true stripes are back in style as well. Casual items like striped T-shirts, sweaters and long-sleeve tops are among the most-searched styles. Striped button-down shirts are up 19 percent since the start of the month, while demand for striped dresses in bold colors has increased 31 percent.