The male luxury consumer is in vacation mode.
Lyst’s index of the hottest men’s products of Q2 2019 reveals the growing demand for logo beach gear, sneakers and luggage that belongs in first class.
The global fashion search platform recently released its index of the most popular items for the quarter, a list based on the online shopping behavior of more than 5 million shoppers a month searching, browsing and buying fashion across 12,000 designers and stores online.
“Luxury beachwear is becoming an increasingly powerful menswear category, with demand growing worldwide in terms of both search and sales,” Lyst stated.
Popularized by celebrities like Pusha T and Jeff Goldblum, who has become a social media style sensation as of late, Prada’s banana and flame-printed Hawaiian shirt was the third hottest men’s product in Q2. The statement shirt inspired more than 155,000 searches for Prada printed shirts over the three-month period, with global searches for Prada shirts up 36 percent in June, Lyst reported.
Additionally, the luxury house saw a boom of interest in its nylon bucket hats. Searches for the laidback style rose 64 percent during the quarter.
Other hot vacation items included Gucci’s $480 GG jacquard swim shorts, Versace’s $295 rubber Palazzo Medusa pool slides and Rimowa’s original 21-inch multiwheel trolley.
Men may be experimenting with getaway fashion, but they’re still relying on sneakers for all-day comfort, style and status.
Sneakers captured four spots on the index, with the Yeezy Boost 350 V2 in “static black reflective” ranking No. 1 for the quarter. The shoe, which sold out within days of its release on Lyst, now has a resale price 536 percent higher than its original $220 price tag, Lyst reported.
The retro Adidas Originals Beckenbauer All Round sneakers grabbed the No. 2 post, while the Adidas x Raf Simons Ozweego “metallic silver” ranked No. 4. Lyst reported that general demand for Adidas sneakers was up 336 percent compared to last year.
Off-White’s Odsy-1000, a hybrid sneaker that combines elements of a trail shoe with a Dad sneaker aesthetic, slotted into No. 5. And in a bid to appeal to the growing consumer base interested in sustainability, Nike found success with the eco-friendly Nike Air Force 1 Earth Day Pack. The No. 8 shoe is made with Flyleather, an engineered leather made with 50 percent recycled leather fiber.