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Novelty Denim and ‘Cores’ Sweep Magic Las Vegas

Plucked straight from TikTok, the denim collections presented at Magic Las Vegas mirrored the colorful and showy looks trending on the Gen Z-leaning social media platform.

The young contemporary women’s show was dense with trend-driven takes on Western wear as well as party-ready pieces destined for bachelorette weekends and concert OOTDs. Other brands served cool-girl minimalism with the workwear-inspired jeans greenlighted by Hailey Bieber and Bella Hadid.

Here’s a closer look at Magic’s denim trends.

Wild West

The influence of 76-year-old country music legend Dolly Parton, who Gen Z and millennials have adopted as their figurehead of modern feminism in recent years, was evident in the Barbie pink and blinged-out Western footwear and cowboy hats merchandised with jeans at Magic.

Judy Blue tipped its hat to ranch wear with flare and boot cut fits, tone-tone jean jackets and jeans with Southwest-inspired textile side taping. Tonal fringe embellished black skinny jeans’ legs.

Western is a safe bet for retailers right now. Spurred by pop cultural influences ranging from Dua Lipa’s 2021 rodeo-themed music video for “Love Again” to Beyoncé’s denim-clad Ivy Park x Adidas collection to Wrangler’s 75th anniversary, retail analytics firm Edited recently reported that consumer searches in the past year have “swelled for all things western,” including chaps, denim and cowboy boots.

However, the theme is evolving with Western taking cues from Y2K with blingy details and low-slung rises.

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Miss Me’s signature saddle-stitched jeans and crystal-embellished pockets delivered country glam. The bootcut and flare jeans were styled with mixed media jackets that combined frayed denim, shimmery boucle and sequins, while others covered tweed jackets with silver beaded fringe.

Ceros merchandised destroyed flare and cuffed boyfriend fits with silver sequin-embellished chambray shirts.

Classically cool

Various versions of boyfriend and relaxed fit jeans, ’90s washes and worn-in destruction served as core items in most denim brands’ collections.

Eunina zeroed in on distressed boyfriend jeans and straight leg jeans with rips at the knee. Sneak Peek styled its cropped and full-length ripped wide-leg jeans with Y2K staples like Christina Aguilera concert tees and baby doll tees.

Laidback styles were also key in Hidden Jeans’ range of collegiate-themed denim. Best-sellers included Dad jeans, Mom shorts, overalls, cutoff shorts, and a cropped jean jacket with a frayed hem. Flare jeans with distressed back pockets, a coated black denim jacket and wide-leg jeans with slits and ties on the legs could be dressed up or down.

Cloud Ten showcased two-tone jeans (indigo/white and white/black) with a cropped step hem. Flying Monkey showcased two versions of tonal denim jeans and jackets—one centered on indigo shades, and another centered on ecru and beige tones.

Classic indigo washes grounded Daze Denim’s collection dense with crossover waistbands, cutoff shorts, ripped straight jeans and elongated Trucker jackets. The brand also added hammer loops to some denim short styles.

Work it

Hammer loops, cargos and carpenter pockets were mainstays in collections at Magic as brands look for ways to build on the utility trend.

After a successful season with off-white and ecru colorways, Flying Monkey added more desert hues like clay, tan and washed green and berry to its range of flare fits, cargo jeans and wide-leg jeans.

Despite its name, Just Black Denim presented a range of earth tone jeans with cut hems, carpenter pockets and hammer loops.

Mod Ref’s workwear assortment combined soft denim fabrics with simple utilitarian silhouettes. The collection spanned belted jumpsuits and button-up boilersuits with a baseball-jersey-inspired neckline, to boxy shackets with elevated flat silver hardware and jeans with elastic paper-bag waists.

Mica Denim nodded to heritage denim with bandana-printed denim and jeans with railroad stripe insets.

Party animals

With dopamine and occasion dressing in high demand, brands welcomed heaps of color, decorations and hints of skin into their collections.

Miss Sparkling kept it light by decorating jean jackets with smiley faces, retro daisies, and mushroom appliques. Main Strip kept it sweet as well with silver glitter heart appliques on jean jackets.

Thigh slits added sex appeal to Vibrant M.I.U.’s wide-leg jeans. The collection spanned studded jackets and shorts to cutoff shorts styled over sheer printed leggings. The brand also injected a pop of color with jeans and jackets that mimicked thermal imaging. Offered in pink/purple, pink/orange and orange/blue colorways, the bold hues swirled across the garments.

Azalea Wang presented denim with stage presence, including jean jackets covered in metal spikes and rhinestones. A cropped style featured a curtain of rhinestone fringe across the back. Meanwhile, Hot & Delicious opted for pink feather trim to decorate cropped jeans, as well as oversized gemstones. The brand also offered its take on Area’s denim hot pants trimmed with blue feathers.

Body-con dresses, bodysuits, belted jumpsuits and crystal embellished bustier tops dominated Denim Blvd’s collection of high-stretch denim statement pieces. The brand also presented flare jeans with lacing on the back and several variations of denim bra tops.

Short sale

Miniskirts also made a mark on the show floor.

THML paired its distressed white mini with a slouchy cardigans, while Very J styled its cream mini with a frayed hem and carpenter pockets with a cozy sweater. Mustard Seed went the Diesel and Miu Miu route with a low-rise miniskirt. The green skirt came with a coordinating wide belt that emphasized the micro length.

Cloud Ten added rhinestone fringe to the scalloped hem of its party-ready stretch miniskirt.