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Off-White, Meme Fashion and Sneakers Continue to Dominate Lyst’s Hottest Brands

Off-White remains white hot—even as its influential creative director is on a break.

Despite Virgil Abloh stepping out of public life for a few months, the Abloh-led luxury streetwear brand ranked No. 1 on The Lyst Index Q3 revealed Tuesday, a data-driven ranking of fashion’s most searched and buzzed about brands and products online.

It is the second time the brand nabbed the top spot in the past four quarters.

Fellow meme-friendly fashion label, Balenciaga, took second position for Q3 followed by Gucci, which moved two places down the index to No. 3, marking its first time in that spot after two years of consistently being the first or second ranked brand.

However, the “blockbuster” Double G buckle belt by Gucci picked up momentum in the men’s category in the quarter, following years of being a mainstay in women’s. The belt entered the men’s ranking of the hottest items for the first time at No. 2, with an average of 110,000 global online searches a month since July.

Versace—which saw a swift spike in searches when Jennifer Lopez closed out its Spring/Summer ’20 show—Prada, Valentino, Fendi, Burberry, Saint Laurent and Vetements rounded out The Lyst Index’s Q3 2019 Hottest Brands. Alexander McQueen moved up five spots, and Loewe climbed seven spots to make The Lyst Index for the first time. Loewe’s sneakers and wicker bags “boosted demand this quarter, pushing it into the Index hottest brands list for the first time,” Lyst said.

Jacquemus—maker of the No. 3 hottest women’s product the “Le Chiquito” mini bag—and Paco Rabanne are also on the upswing. Global demand for Jacquemus is up 131 percent year-on-year, while global searches for Paco Rabanne are up 31 percent, thanks in part to its celebrity-favorite 1969 bag. The chainmail and leather handbag is the tenth hottest women’s product, giving the Spanish label its first-ever appearance in the index.

Bottega Veneta’s padded sandal was named the hottest women’s product. The $790 square sole mules were joined by other items, like the Adidas Continental 80 sneakers, Mansur Gavriel cloud print sweater, Prada’s black nylon flat pouch and Reformation’s Juliette dress.

Reflecting the ongoing utility trend, Hudson Jeans’ belted jumpsuit ranked No. 9 on the women’s list.

Meanwhile, the hottest men’s products continued to skew toward casual streetwear. The Moncler Bramant puffer jacket, an archival design that retails for more than $1,000, ranked No. 1 on the men’s list.

“Luxury puffer coats remain a powerful trend worldwide, and Moncler is leading the charge,” Lyst noted.

Other key items included Stone Island’s logo patch sweatshirt (No. 6), Amiri’s track distressed striped jeans (No. 7) and Vetements’ embroidered cap (No. 8).

When it comes to sneakers, the Nike Air Jordan 1 Mid SE sneakers (No. 2) and the Adidas by Raf Simons Ozweego (No. 5), made the list.

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