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Outrageous Jeans: Fashion or Marketing Ploy?

Are outrageous jeans the new marketing tool (or trick) for denim brands seeking a little online love and attention? It’s a strategy that seems to be working for California-based Carmar Denim, maker of the sold-out “Extreme Cut Out” jean.

On its website, Carmar Denim describes the 100 percent cotton women’s jean as a “high rise pant with large statement cutouts on the front and back.” However, the relaxed fit jean leaves little to the imagination. The bottoms are essentially an outline of jeans, revealing the wearer’s legs, thighs, crotch and butt.

Carmar styles the jeans with a one-piece swim suit. Daring denim heads can e-mail the brand to join a waitlist for the $168 jeans.

Outrageous Jeans: Fashion or Marketing Ploy?
Carmar Denim Carmar Denim

Tiny denim is a Carmar signature. The Los Angeles-based brand’s spring collection also includes shrug-like crop denim jackets, jean shorts with side zippers and chopped out Bermuda shorts and jeans.

Meanwhile, e-commerce retailer Fashion Nova, which recently inked a deal with hip-hop artist Cardi B, is garnering attention on social media for its barely-there jeans.

The brand’s $49.99 Wild Thang Lace Up pants have stretch denim on the back and crotch and revealing white lacing crisscrossing up the entire leg. The jeans are sold out in sizes XS, 1X, 2X and 3X.

Outrageous Jeans: Fashion or Marketing Ploy?
Fashion Nova

Denim, has taken a turn for the strange of late. Topshop famously introduced mom jeans last year with clear plastic patches on the knees. The retailer doubled down on transparent fashion with $100 clear plastic jeans. This year, the brand is betting on side rips and pink polyurethane cropped wide leg jeans.

Outrageous Jeans: Fashion or Marketing Ploy?

Y/Project entertained online trolls last fall with a jean jacket with extra-long sleeves that grazed the knee. Similarly, Asos, which got slack for its Super Skinny Longline Stacker jeans last year, hasn’t backed down from churning out eccentric denim. The online retailers’ Spring ’18 denim collection includes jeans with belted legs, double waist bands, exposed interior pocketing and chaps-inspired silhouettes.