Fashion’s inclination for introducing new proportions each season is being carried into color. The SS 2017 color card by Première Vision rejuvenates seasonal citrus colors by pairing them with new proportions of cool tones. The season will also bring a new color palette to menswear.
At the New York show last week, Première Vision Associate Fashion Director Sabine Le Chatelier said the season’s color combinations—as vivid and dynamic as they are—can also be quite contradictory, describing stories as “dehydrated and juicy” and “sweet and spicy.”
Full, dense colors inspired by the flesh of fruit and meat are coupled with vapor-like shades of blue, lavender and sage green. Finishes are translucent, rubbery, fleshy, and dry, while others take on the appearance of plastic.
The result, Le Chaterlier said, is one of the most luminous season in recent memory.
For womenswear, expect to see a soft yet sporty palette inspired by technical fabrications and activewear, featuring bright pastels with skin tones. Le Chatelier said the look is evolving with combinations of smoke and sage green, or powder pink and reddish brown. However, she noted that the look is “never cutesy.”
Instead, the sport-inspired theme is more chic and city-friendly with simplistic designs, invisible zippers, featherweight materials and transparencies.
Texture plays a crucial role in the season’s use of fruity colors like orange, red and tangerine. The vibrant colors are given a touch of grit with crunchy, digital textures. Le Chatelier likened the trend to artificial, chemical blooms. Here, accents of powder blue are used to help tone down the juicy hues.
That burst of sunny color is carried into jeanswear. Denim takes on a solar effect with yellowish indigo and hints of red, orange and warm slate, according to Le Chatelier.
A lighter palette is on tap for menswear, which Le Chatelier said is becoming more experimental with feminine colors and bold prints. Clean pastels are offset with dirty neutrals and soft grays in head-to-toe silhouettes and in fabrics. Pink packs the biggest punch with a myriad of shades.
Le Chaterlier added that a “bubbly presence” of prints brings a touch of low key humor to menswear. She said, “Color is present, it explodes,” adding that more men are wearing “generously printed” pants with flowers and pops of yellow, pink and red.