Fashion is a way for brands and consumers alike to make statements that showcase their values—even more so today, as younger consumers proudly support companies they consider to be ethical and sustainable. Pride month, celebrated around the world, tees up new opportunities every June to show support for the LGBTQ+ community.
From rainbow-clad denim, to statement beanies, here’s 10 ways to celebrate Pride.
1. Levi’s
Called “All Pronouns. All Love,” Levi’s 2021 Pride collection underscores the importance of learning and respecting proper pronoun use. For the third consecutive year, all net proceeds from Levi’s Pride collection, including this rainbow-accented jumpsuit, will go to OutRight Action International, an organization that works to advance the rights of LGBTQ+ people all over the world.
2. Target
For 10 years, Target has partnered with GLSEN, an organization that helps create affirming, accessible and anti-racist spaces for LGBTQ+ students. This year’s Pride offerings are gender- and size-inclusive, with unisex silhouettes like these denim overalls, available in sizes up to 4XB.
3. BP
Sweater vests are one of the top trends for 2021, making this a statement piece that’s on-par with the runway. And with each purchase from BP’s Be Proud by BPO collection, 10 percent of sales will go to Trans Lifeline, an organization that provides peer support and financial resources to transgender people across the U.S. and Canada.
4. Wildfang
Founded by Emma McIlroy, who identifies as a queer woman, Wildfang calls itself “the company that seeks to build a home for badass humans everywhere while delivering gender-neutral, size-inclusive styling and irreverent content.” Since launching, it’s given back more than $500,000 to organizations like the ACLU, Planned Parenthood, New Avenues for Youth, Tegan & Sara Foundation, RAICES, Girls Inc, Q Center, iamthatgirl and more. Show your support by opting for a statement-making beanie like this “Wild Feminist” design.
5. Dickies
To celebrate Pride, Dickies partnered with two influential artists in the LGBTQ+ community to launch Uniquely Yours, a two-piece workwear capsule collection. The “Work of Art” bib overalls were designed by artist Amber Ibarreche.
6. Wren + Glory
Wren + Glory donates 10 percent of proceeds from its Pride jacket to benefit LGBTQ+ teens via The Trevor Project, a national organization providing crisis intervention and suicide prevention services to LGBTQ+ young people under 25.
7. Gap
Gap called on its employees to help celebrate Pride 2021. The retailer introduced a collection designed by artists Star Casimir, Rachel Lindsey and Abayomi “AC” Carey, all members of employee resource group Pride @ Gap Inc. Along with the collection, Gap is donating $50,000 to GLAAD, a media advocacy organization working to accelerate acceptance for the LGBTQ+ community.
8. TomboyX
Founded by wives Fran Dunaway and Naomi Gonzalez, TomboyX offers gender-neutral, size-inclusive fashion for all. Each garment, including these rainbow long johns, are fit-tested on all body types, and offered in sizes XS-4X.
9. Banana Republic
Over the past four years, Banana Republic has donated $240,000 to help the LGBTQ+ community and partners with the United Nations Free & Equal Campaign for LGBTI equality. Available in sizes XS to XXL, this sweater is made with 100 percent certified, organically grown cotton.
10. Dockers
Dockers is continuing its partnership with the Stonewall Community Foundation and offering customers the option to round up their order at checkout to benefit the organization. This year, the brand designed a gender-fluid Pride collection that includes these shorts featuring a rainbow drawstring and matching patch, available in 2XS to 2XL.
