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Purple Bewitches at Men’s Fashion Week

Purple is back to claim its crown. 

Whether it’s a side effect of the mystical, goth trends floating over fashion, a subconscious response to the avalanche of royal gossip grabbing headlines or a counterpoint to the deluge of pink blanketing the market, purple in all its shades bewitched Fall/Winter 23-24 collections at men’s fashion week in Milan and Paris.

A symbol of strength, transformation, power, royalty and magic, the color showed its many sides in men’s and dual-gender collections. 

Emporio Armani used classic purple in non-traditional suiting and voluminous outerwear. Models were cocooned in Solid Homme’s grape purple bomber jackets. For Umit Benan, plum wool blazers and matching button-down shirts were the way to go.

Purple turned JW Anderson’s timeless leather motorcycle jacket into a statement piece. Fendi contrasted lush purple leather trousers and shackets with lavender and inky knits. 

Monochromatic purple shades toned down Etro’s psychedelic wavy knits, while they added a touch of coolness to Neil Barrett’s abstract take on après ski sweaters.

Blue Marble’s youthful take included a lavender tee paired with khaki pants trimmed with purple sequins. Dhruv Kapoor applied a painterly technique to dark denim with purple and white brushstrokes. Gucci kept it retro with a lavender puffer vest styled with slouchy socks and pink boots.