The millennial-driven color wave, which washed over women’s and men’s apparel and accessories in 2018, is coming for denim.
Colorful denim has been trending on the street with fast fashion retailers like The Gap, H&M and Old Navy offering a wide breadth of non-traditional blue hues this past spring/summer season, but now it’s punctuating Spring ’19 catwalks with gusto.
As Edited reported earlier this year, intense color has become a key ingredient in many influential trends, including maximalism, the ’80s reboot and fashion’s role in activism. All three trends rely on bold color to make a statement, forcing designers to reconsider their traditional light and pastel spring/summer color palettes.
And while Pantone’s Color of the Year, Living Coral, offers “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge,” the Spring ’19 runway glowed with colors that already have a positive track record at retail.
Pink and bright red maintain momentum, cropping up in Alberta Ferretti’s and Off-White’s spring collections.
Meanwhile, ‘It’ colors to watch in 2019 like orange and neon yellow inject a zesty youthfulness in Cristiano Burani’s and Bode’s collections. The citrus hues speak to the season’s laid back surfer cool denim—a look that MSGM summed up in its streetwear homage to retro, seaside fashion.
And when one color isn’t enough, there’s always tie-dye. Denim is primed to take a psychedelic trip in 2019.