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Runway Alert: Denim Coordinates

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Why sell consumers one garment, when you can tempt them with two?

Denim coordinates left a major impression on the Fall/Winter 18-19 runway, offering a style for everyone from edgy, utility designs and sportswear-inspired leisure wear, to matchy-matchy looks that smack of ’80s power dressing.

The popularity of sets and casual suiting in women’s wear is on the rise. Fast fashion retailers like Asos and Zara have recently launched categories on their websites dedicated to head-to-toe fashion. Coordinates are regularly pitched as effortless travel and work wear, but these double denim ensembles connect with true denim heads who can’t get enough of indigo.

Off-White designer Virgil Abloh’s followed up his Spring ’18 ode to Princess Diana with a coordinating blue and white toile denim jacket and jeans. Denim brought an unexpected toughness to the usually delicate and regal print.

Ralph Lauren channeled the ocean with a matching denim blazer and rolled cuff boyfriend jean in his see-now, buy-now collection. The garments’ cloudy washes delivered an artisan feeling to the otherwise fresh and modern silhouettes.

Coordinates have also played a large role in the comeback of logos. Tommy Hilfiger presented matching denim tops, jackets and bottoms branded with a menagerie of logos—some cinched with a logo-covered matching denim belt.

Olivier Rousteing of Balmain grounded his futuristic Fall ’18 collection chock-full of paillettes, iridescence and chain mail with head-to-toe denim pieces. The designer used denim seams to create a quilting effect on a collarless jacket, top and pant.

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