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Runway Alert: Dye Effects

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Color in fashion is anything but flat.

Designers are punching up their Fall/Winter 19-20 collections with unseasonal bursts of color in unexpected ways. And the dye effects—from traditional tie-dye to Pollock-inspired splatter—are adding a new level of intensity and depth to men’s and women’s fashion.

This year, tie-dye has become a communal trend being pushed forward by the outdoor market, a nostalgia revival in streetwear, color-obsessed millennials and not to mention the 50th anniversary of Woodstock in August. While the psychedelic effect is seeping into all categories from high to low, there’s a new breed of dye effects to watch.

British label Cottweiler used neon green ombré to bring a streetwear edge to its sporty polo shirts and joggers. Cedric Charlier turned a classic women’s leather trench into wearable art with blue ombré, while
Emporio Armani used dip dye to create vertical stripes on knits.

Spray effects added a lived-in look to Qasimi’s baggy jeans, which transitioned from dark to light indigo (and back) in various areas. Feng Chen Wang took a bolder approach with cloudy spray effects across its range of premium sweats.

Liam Hodges played with positive and negative effects of color. The London-based men’s wear designer created a nonsensical bleached-out grid on denim jeans and jackets. Other bleached pieces were splashed with pale shades of pink, yellow and green.

Marcelo Burlon County of Milan and GmbH brought a painterly vibe to denim garments. Distressed marks revealed a smattering of neon color on Marcelo Burlon County of Milan’s coated denim. And in a move toward impressionism, GmbH layered brush strokes and color on denim dresses and matching jackets.

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