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Skinny Jeans and Bum-Baring Styles Helped Raise Denim’s Profile in 2018

The skinny jean has stamina.

While flare jeans are gaining momentum and wild hybrid jeans give fashionistas something to talk about, skinny jeans ranked No. 7 on Lyst’s list of 2018 global bestsellers.

The list is part of the global fashion search platform’s 2018 Year in Fashion Report, based on more than 100 million Instagram searches this year from 80 million shoppers.

According to the report, cropped and straight leg jeans have all been big this year, but skinny jeans are still the biggest sellers worldwide. Topshop’s Joni jeans were the most searched for January to March.

However, skinny jeans lost out to its athleisure step-sister, leggings, which ranked No. 3 on Lyst’s global bestsellers.

“Leggings remain one of the biggest selling fashion items worldwide, driving more than 400,000 searches a month,” according to the report.

The year also birthed some memorable denim items with a cult following.

Jonathan Simkhai’s lace-up jeans, as seen on Bella Hadid, were one of the summer’s hottest products, according to Lyst. The high-waisted skinny jeans, which retail for $299, offer a flash of skin and were well-suited for another major trend in 2018—the Nineties.

From cropped hoodies and matching tracksuits, to gold hoops and hair scrunchies, Lyst said it saw “turn of the century search terms” gain momentum this year.

Other jeans took Lyst by surprise. Versace’s “joots,” the slouchy thigh-grazing boots Jennifer Lopez wore in July with an oversized button-down shirt, were named Lyst’s second least expected fashion moment in 2018.

Jennifer Lopez

Jennifer Lopez in Versace boots

The attention-seeking style worked to the luxury label’s benefit. Lyst reported that searches for Versace boots increased 11 percent that week.

Lyst named the backless jeans by The Ragged Priest as its No. 9 least expected moment. Proving there’s no such thing as bad press, the mocked bum-baring jean helped boost searches for the punk brand by 167 percent and promptly sold out.

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