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Trendalytics: Women’s Wide-Legged Jeans Have Legs

Fuller bottom silhouettes and utility glam are two trends that will continue to rule women’s wear “for months to come” according to the latest report from New York-based data analytics firm Trendalytics.

It said searches for balloon jeans such as the “Keida” style offered by the recently released Hugo x Replay capsule collection, the “Barrel” by Levi’s Made & Crafted or Scotch & Soda’s “The Tide” have, well, simply ballooned and increased 89 percent compared to last year.

Likewise, wide-legged sailor jeans such as “The Way-High” by Everlane are also having a moment and interest in them has spiked 67 percent since last year.

Trendalytics called both “incoming trends” that are “emerging staples in denim.”

But it’s cushy cargos that have truly taken off. The November report noted that searches for “satin cargo pants” from the likes of Guess, Frame, Banana Republic and Rag & Bone are up 109 percent compared to last year and said, “Elevating the utility aesthetic is key” for trendsetters.

The silky silhouette has already been co-opted by fast-fashion retailers such as Zara, Forever 21 and Urban Outfitters.

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The firm also noted that fur-lined clogs (up 67 percent compared to last year) are the footwear of choice to pair with the three popular pants styles.

Men, meanwhile, are seeking ease in their wardrobe choices as they return to business travel and being “guys on the go” post-pandemic.

Trendalytics found that searches for “wrinkle-free pants” and “wrinkle-free dress shirts” rose 73 percent and 152 percent respectively compared to last year. Brands offering no-iron men’s bottoms currently include Dockers, Calvin Klein, Old Navy, Everlane and Bonobos.

Keeping with the men’s travel trend, the Trendalytics team also detected significant spikes in “men’s toiletry kits” (+223 percent) and “men’s travel wallets” (+101 percent).

When it comes to kids’ favorites, Levi’s is apparently ahead of the game. Searches for licensing staples Pokémon (+5 percent) and Hello Kitty (+95 percent) are on the rise this year but the jeans giant has already released (adult) capsules starring both. It dropped a Pokémon collection in 2021 and Hello Kitty ones in 2019 and 2020.