Everything is coming up rosy—again.
Though pink has been a key color in women’s collection for several years, WGSN and its sister color systems company, Coloro, is doubling down on its forecast for Orchid Flower as color of the year for 2022.
WGSN reports that the saturated magenta tone is gaining mass appeal across various industries, and it has the data to back it up.
Pink looks in Spring/Summer 2022 women’s runway collections grew 89 percent year-over-year to account for 8 percent of the overall color mix, WGSN reported. Looks with Orchid Flower—a rich, medium pink—increased 100 percent compared to last September.
The color was seen in Ernanno Scervino’s line as a pull-over windbreaker and in Drome’s collection as strapless and one-sleeve tops. Issey Miyake used the color for a watercolor-inspired floral print, while MSGM applied it to patterned sets.
Described as having an “intense, hyper-real and energizing quality that stands out in both real-life and digital settings,” Orchid Flower boasts a versatility that works across seasons and products. The color lends itself well to “small luxuries” and lustrous materials, metallics and reflective surfaces, WGSN noted. The color is also gaining traction in the youth market and pops across social media platforms.
“In a challenging time, this saturated magenta tone creates a sense of positivity and escapism and embodies the dopamine brights trend that has been peaking across industries as we navigate towards a post-Covid world,” WGSN states.
Orchid Flower is part of WGSN’s color forecast for 2022, which it introduced in 2020.
Other colors in the palette include Olive Oil, a nature-based green that has broad appeal across outdoor and active apparel, denim, footwear and interiors; Butter, a creamy shade of yellow; Mango Sorbet, an optimistic tropical hue that doubles as a go-to for swimwear and activewear and as a unique bright for women’s wear; and Atlantic Blue, a “dependable, versatile and trustworthy” shade that “echoes the hues of organic indigo dyes and the ocean, making it perfect for sustainable and heritage designs.”