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WGSN Predicts Denim’s Carry-Over Trends for Fall ’15

Trend analysts, fashion editors and brands can forecast trends all day long but without relevant numbers and data to back up their predictions, it’s somewhat of a guessing game for storeowners and buyers. That’s why Loree Lash-Valencia, vice president of WGSN InStock, a business intelligence platform that delivers real-time analytics, urges retailers to explore what technology can do for their day-to-day decision-making.

Speaking at a Magic seminar on Feb. 17 titled “Real-Time Trends From the Retail Floor,” she used e-commerce data gathered from the beginning of Q4 to the end of January to present key denim items in womenswear from the Fall/Winter 2014 selling season, as well as the details that will take them firmly into Fall/Winter 2015.

Skinny silhouettes continued to dominate during the analyzed period, a consistent winner capturing 49 percent of the category. However, as Lash-Valencia pointed out, this was 5 percent less than the same period last year. “The skinny will still remain important in Fall ’15, but I urge [retailers] to diversify the silhouettes they carry,” she said, noting that “mom jeans” (or slim, high-waist, five-pocket styles) experienced 6 percent year-over-year growth, a trajectory that’s set to continue.

With that being said, she thinks that skinny jeans with higher waists and shorter legs will be important, while sew-on patches, patchwork and reworked areas in tonal colors will look fresh, as well as shredded, destroyed or embellished knees. “Surface details that create a non-solid solid provide textural interest and are a way to liven up the dark colors of fall,” she added.

And with fashion month well under way, Lash-Valencia’s predictions are ringing true on the womenswear runways. J.Crew’s Fall ’15 collection offered a hip take on mom jeans, with mid-rise, straight-leg styles featuring frayed hems and distressed knees paired with pointed-toe pumps. Similar styles made an appearance at Banana Republic’s ready-to-wear debut, too.

Jeans ran the gamut from skinny and cropped to boyfriend-loose and ripped to high-waist wide-legs at Frame. Made-in-U.S.A. brand Simon Miller, meanwhile, eschewed skinnies altogether in favor of slim, tapered legs with patchwork motifs as well as wide-leg jeans chopped above the ankle and shredded at the knee.

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