In 2015, we asked, “What’s the deal with athleisure?” The buzzword became a full-blown category as denim heavy-hitters like Isko and Invista dug deeper into performance and denim sport fabrications.
Whether you consider athleisure to be a friend or foe to the denim industry, it is at least inspiring designers to think out of the box.
Does Streetwear’s Influence on Luxury Labels Have Staying Power?
“Streetwear’s influence on fashion has become more diverse than it has ever been in the past. In a way, it has cross-pollinated across menswear categories; from contemporary to young men’s, all the way to urban wear and so on,” said Tommy Fazio, president of men’s for UBM Advanstar, owner of the WWDMagic and Project trade shows in Las Vegas. “Each category influences and inspires the next, further solidifying streetwear’s influence in the fashion community.” Read more…
Isko Premieres Denim Sport Fabrics
Isko introduced Isko Arquas, a new platform featuring denim sports apparel fabrics, at an event at the Technogym flagship store in New York City. The collection spans categories for uses from dance and yoga, to commuter biking, to outdoor and weekend activities. Read more…
Denim Struggles as Athleisure Dominates Yearly Trends
The year 2015 will go down in fashion history as the year of athleisure, at least according to new findings by Polyvore, who just published their annual report highlighting the biggest trends among the site’s millions of users. Read more…
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Can Athleisure’s Influence in Denim Go the Distance?
Athleisure, the trend that’s added leggings and sneakers to everyday wardrobes, has now emerged into a fully-fledged category at the intersection of activewear and traditional sportswear.
The denim brands we spoke to had varying opinions on the trend; some are embracing new performance jeans styles while others are sticking to their raw denim roots, but almost everyone agreed the trend was here to stay for a while longer. Read more…
Athleisure Dominates Growing Menswear Market
As the menswear market grows, athleisure styles are taking the majority of the new business. At Cowen and Company’s Men-at-Work Summit, Arham Choudhury, an industry analyst for The NPD Group, said that men’s apparel was up 3.2% over a five-year study period, and athleisure was the industry’s mega trend with 8.1% growth. Read more…
Hyosung and Soorty Link Up for 4-Way Stretch Denim
Hyosung, the largest global spandex producer with the Creora brand, has partnered with Pakistan-based denim mill Soorty to introduce an athleisure-inspired collection featuring Creora Fit2, a new proprietary fabrication designed to offer superior comfort, fit and 4-way stretch. Read more…